3M’s Transportation Safety Roadshow heading for Detroit

3M’s Transportation Safety Roadshow, which offers interactive experiences featuring hands-on, in-person, and virtual demonstrations of innovative 3M technologies in a custom-designed 18-wheel, 53-foot long truck, will be at the ITS America Annual Meeting Detroit throughout the event, as part of a major tour of the US and Canada. As a leader in this space, 3M aims to increase awareness and understanding of the infrastructure needed to help better protect motorists today, as well as prepare for autonomous ve
May 24, 2018 Read time: 2 mins
4080 3M’s Transportation Safety Roadshow, which offers interactive experiences featuring hands-on, in-person, and virtual demonstrations of innovative 3M technologies in a custom-designed 18-wheel, 53-foot long truck, will be at the ITS America Annual Meeting Detroit throughout the event, as part of a major tour of the US and Canada.


As a leader in this space, 3M aims to increase awareness and understanding of the infrastructure needed to help better protect motorists today, as well as prepare for autonomous vehicles of the future with this roadshow and is highlighting the importance of improving safety for drivers, pedestrians, and road workers, as well as where transportation infrastructure is headed in the future.

The 3M Transportation Safety Roadshow Truck, which will be at the ITS America annual meeting on 5-6 June, is loaded with interactive demonstrations and experiences from 3M’s Transportation Safety Division. Demonstrations include Anti-Graffiti to see how signs can be kept clear and legible; Fluorescent Technology to understand how fluorescent signs enhance the visibility of signs in dawn, dusk and inclement weather conditions; Virtual Reality to experience the possibilities of how autonomous vehicles interact with traffic signs, work zones, and lane markings; Innovation Theater to watch demonstrations on 3M technology from the driver’s seat; and Custom Sign Creation to digitally print personal signs with 3M technology.

Related Content

  • May 23, 2023
    ITS European Congress 2023: Swarco launches GoGreen initiative
    Programme - which includes a VR experience - is designed to support European Green Deal
    Read More
  • August 2, 2012
    ITS annual meeting - how transportation affects social issues
    The 2010 ITS America Annual Meeting & Exposition, which will take place in Houston, Texas will offer attendees something of a contrast with the policy-driven event which took place in Washington, DC this year. Houston will go to the other end of the scale and focus on real-life technology applications and operational best practice, says event Co-Chair David Sparks
    Read More
  • June 5, 2018
    Russia 2018 World Cup: ITS can win it
    Teams and supporters will cover vast distances in Russia for the 2018 FIFA World Cup. Stephane Clauss from Sony Europe’s Image Sensing Solutions division examines how the latest camera technologies can be deployed to help things run smoothly over the next month or so... For one month, from June 14, Russia is hosting the 2018 FIFA World Cup. This is the largest country in the world and the distances between venues will be larger than at almost any other World Cup - bar the finals in the US and Brazil.
    Read More
  • July 7, 2017
    Missouri’s smart solution for rural road monitoring
    David Crawford sees how Missouri is using commercially available information to rapidly improve monitoring and driver information on rural highways. Missouri is a predominantly rural state with the second largest number of farms in the country and agriculture the main occupation in 97 of its 114 counties. US statistics starkly reveal how road accidents in rural areas tend to be more serious than in urban regions and of the 32,000 US motorists killed each year, 54% die on roads in rural areas even though onl
    Read More

Highlighted Content