Skip to main content

3M’s Transportation Safety Roadshow heading for Detroit

3M’s Transportation Safety Roadshow, which offers interactive experiences featuring hands-on, in-person, and virtual demonstrations of innovative 3M technologies in a custom-designed 18-wheel, 53-foot long truck, will be at the ITS America Annual Meeting Detroit throughout the event, as part of a major tour of the US and Canada. As a leader in this space, 3M aims to increase awareness and understanding of the infrastructure needed to help better protect motorists today, as well as prepare for autonomous ve
May 24, 2018 Read time: 2 mins
4080 3M’s Transportation Safety Roadshow, which offers interactive experiences featuring hands-on, in-person, and virtual demonstrations of innovative 3M technologies in a custom-designed 18-wheel, 53-foot long truck, will be at the ITS America Annual Meeting Detroit throughout the event, as part of a major tour of the US and Canada.


As a leader in this space, 3M aims to increase awareness and understanding of the infrastructure needed to help better protect motorists today, as well as prepare for autonomous vehicles of the future with this roadshow and is highlighting the importance of improving safety for drivers, pedestrians, and road workers, as well as where transportation infrastructure is headed in the future.

The 3M Transportation Safety Roadshow Truck, which will be at the ITS America annual meeting on 5-6 June, is loaded with interactive demonstrations and experiences from 3M’s Transportation Safety Division. Demonstrations include Anti-Graffiti to see how signs can be kept clear and legible; Fluorescent Technology to understand how fluorescent signs enhance the visibility of signs in dawn, dusk and inclement weather conditions; Virtual Reality to experience the possibilities of how autonomous vehicles interact with traffic signs, work zones, and lane markings; Innovation Theater to watch demonstrations on 3M technology from the driver’s seat; and Custom Sign Creation to digitally print personal signs with 3M technology.

Related Content

  • January 29, 2018
    3M launches North American roadshow for transportation safety
    3M Transportation Safety Division will showcase its road safety technology and innovation on a near 50-city roadshow across the U.S. and Canada. The tour aims to increase awareness and understanding of the infrastructure needed to help better protect motorists and prepare for autonomous vehicles (AVs). It will also highlight the importance of improving safety for drivers, pedestrians and road workers.
  • June 5, 2018
    3M eyes bright future for safety
    You will have seen it as you arrived: you can hardly miss it! 3M’s Transportation Safety Roadshow, in a custom-designed 18-wheel, 53-foot long truck, is parked right here at ITS America Detroit today and tomorrow, as part of a 43-city tour of the US and Canada. This amazing vehicle offers interactive experiences featuring hands-on, in-person, and virtual demonstrations of innovative 3M technologies The 3M truck is packed with interactive demonstrations and experiences from 3M’s Transportation Safety Divisi
  • March 29, 2022
    3M reimagines approach to safety
    3M which, for over 80 years, has engineered infrastructure solutions to improve the safety and mobility of our roads is inviting visitors to re-envision the future of urban roads. It’s a future where traffic accidents in urban areas can be reduced. Even eliminated.
  • February 22, 2018
    See into the VR future at 3M's stand
    We’re on the cusp of connected roads becoming a reality. So what will the world look like then? Visitors to the 3M stand at Intertraffic Amsterdam booth will be able to experience the future through two virtual reality (VR) installations. The 3M Connected Roads programme will enable visitors to immerse themselves in a VR world that will provide a glimpse into what the future of roadway infrastructure could look like, and the concepts being developed. The goal of the programme is to help facilitate the l