We don’t understand ITS, say transport companies: new IRU report

Half of transport companies say that ITS adoption is being held back by a “limited understanding of the range of emerging technologies available”, according to a new global survey. The sobering finding – which indicates that ITS providers and policy makers have more to do to explain some of the benefits – comes from the IRU’s ‘The future of road transport’ report. The other major barrier to adopting technology is cost, say 71% of respondents. The IRU says: “This suggests that pockets of the industry have
November 6, 2018 Read time: 2 mins
Half of transport companies say that ITS adoption is being held back by a “limited understanding of the range of emerging technologies available”, according to a new global survey.


The sobering finding – which indicates that ITS providers and policy makers have more to do to explain some of the benefits – comes from the IRU’s ‘The future of road transport’ report.

The other major barrier to adopting technology is cost, say 71% of respondents.

The IRU says: “This suggests that pockets of the industry have yet to embrace new technologies and processes, and that there is still work to do to fix the digital foundations of the industry before technology-driven innovation can be optimised properly.”

However, it is not all gloom. Even if there are knowledge gaps, much of the transportation industry at least sees the potential benefits: enhancing working conditions and keeping drivers safe will be one of the major advantages of new ITS solutions, respondents acknowledge.

Around 450 transportation companies were interviewed: the vast majority (92%) across every region “believe that improving safety while driving is one of the top benefits of technology and innovation”.

Meanwhile the use of ITS “to reduce difficult driving conditions, enhance safety and mobility and help trip organisation are also extremely important”, IRU says.

One in three (33%) transport companies believes that improving safety will be the biggest innovation opportunity, while one in five cite automation.

In fact, more than three quarters of respondents (76%) expect autonomous trucks to become a viable option on the roads within the next decade – and 29% believe they will be a reality on our roads in the next five years.

However, although transport companies are “excited about the potential”, the “reality on the ground is that adoption is patchy”. “There is a long way to go before driverless trucks are a safe, secure and sustainable option worldwide,” the survey concludes.

“There is no question that autonomous trucks will eventually be transformative for the industry – helping boost productivity, create efficiencies and enhance driver working conditions,” says Boris Blanche, IRU managing director.

The IRU World Congress, a new event for transport, logistics and mobility, runs this week in Muscat, Oman.

Air Quality & Weather Systems

Related Content

  • Getting ready for AVs? 93% of US municipalities say yes
    June 28, 2024
    Verra Mobility research finds city technology leaders will also use AI for road safety
    Read More
  • Copenhagen: everything's gone green
    October 3, 2018
    As the ITS World Congress arrives in Copenhagen, Adam Hill finds out how Dynniq has been helping traffic flow – and CO2 reduction - in the Danish capital. Most of the time, ‘breathing easier’ is just an expression which indicates a metaphorical sigh of relief that something has worked out alright. But it can be literally true, too. Respiratory and other potential health problems which stem from pollution in the world’s increasingly urbanised environments have been well publicised and governments are
    Read More
  • IBTTA summit hits right notes in Salzburg
    December 5, 2018
    In the birthplace of Mozart, Colin Sowman found that delegates at the IBTTA’s inaugural World Tolling Summit were playing a variety of interesting tunes The first World Tolling Summit took place in Salzburg, Austria this autumn. Created and organised by the International Bridge Tolling and Turnpike Association (IBTTA), the event was supported by its European counterpart Asecap and hosted by Austria’s tolling authority, Asfinag. The transfer of views, experience and practice both ways across the Atl
    Read More
  • Digital Transformation is the way to comprehensive transportation 
    March 31, 2021
    Transportation worldwide needs to keep up with a variety of challenges: Frederic Giron of Forrester Consulting explains how digital technologies will be the key to making the necessary changes...
    Read More

Highlighted Content