Skip to main content

Seattle's 'Smarter Highways' recognised by ITS America

The Seattle Smarter Highways initiative has been recognised by ITS America with a Smart Solution Spotlight award for using innovative technology to create a safer, cleaner, more efficient and sustainable transportation system.
January 31, 2012 Read time: 3 mins

The Seattle Smarter Highways initiative has been recognised by 560 ITS America with a Smart Solution Spotlight award for using innovative technology to create a safer, cleaner, more efficient and sustainable transportation system. Last week, 451 Washington State Department of Transportation  (WSDOT) unveiled new high-tech message signs on Interstate 5 that deliver real-time traffic information to drivers and adjust speeds based on traffic conditions. 

“As public agencies are being asked to do more with less, the Smarter Highways initiative is a great example of how technology can improve highway efficiency, reduce crashes and ease frustration for area commuters without having to build costly new infrastructure,” said ITS America President and CEO Scott Belcher.

Similar initiatives in Europe have resulted in 30 per cent fewer injury collisions, and this project is one of the first deployments in the United States. Using real-time traffic speed and volume data gathered from pavement sensors, WSDOT has deployed 97 electronic overhead signs stationed every half-mile along I-5.  Depending on traffic conditions, drivers will see variable speed limits, lane status alerts, and real-time information about traffic incidents, backups and alternate routes.  Future plans call for ITS technology to be installed on other major travel corridors in the congested Seattle region, including I-90, SR 520 and I-405.

The system automatically adjusts speed limits based on real-world traffic conditions, with staff at WSDOT’s traffic management centre continuously monitoring traffic conditions and making necessary adjustments, including closing lanes as needed to help emergency personnel respond quickly to crashes and other incidents.  In additional, the signs provide advance notice of lane mergers and closures, allowing drivers to change lanes ahead of time or exit the highway to avoid traffic jams.  By knowing in advance about lane closures and traffic back-ups, drivers have more time to adjust their speed and reduce the risk of rear-end collisions.

From 2005 to 2009, there were an average of 434 collisions each year on the seven-mile stretch of northbound I-5 between Boeing Access Road and I-90.  Two-thirds (or 287) of these collisions were rear-end crashes typically caused by congestion that could potentially be avoided by alerting drivers in advance about traffic back-ups.

“It’s exciting to see this leading edge technology in place and watch it respond dynamically to traffic on one of our busiest corridors” said WSDOT Division Director Craig Stone. “Drivers are paying attention to the information displayed on the signs and are following the directions.  The system has only been active a few days but so far, we are pleased with it.”

The new technology is a key element of WSDOT’s congestion relief programme, Moving Washington, and will help manage traffic during major construction on the Alaskan Way Viaduct, one of the most heavily travelled north-south routes for freight and commuters through the Seattle area.

For more information on companies in this article

Related Content

  • Intelligent Transport System for Australia's Monash Freeway
    May 14, 2013
    Sluggish peak-hour traffic on Melbourne's busiest road, the Monash Freeway, will flow about 20 km/h faster when new technology is introduced, thanks to a US$78.2 million cash injection from the Australian Government to help improve traffic flow, with the money to go towards installing and upgrading intelligent transport systems on a 34.5-kilometre stretch of the road in Melbourne's east. The commitment is intended to be matched by the Victorian government and will go towards technology such as variable spee
  • When traffic data can get it totally wrong
    November 30, 2021
    How can a highway devoid of traffic provide data suggesting it is filled with vehicles crawling along? Michael Vardi of Valerann provides an insight into how data can easily be skewed - and what can be done to prevent it
  • Cost benefit: Toronto retimings tame traffic trauma
    July 11, 2018
    Canada’s largest city reckons that it is saving its taxpayers’ money simply by altering the way traffic lights work. David Crawford reviews Toronto’s ambitious plans to ease congestion. Toronto, Canada’s largest metropolis (and the fourth largest in North America), has saved its residents CAN$53 (US$42.4) for every CAN$1 (US$0.80) spent over a 2012-2016 traffic signal retiming programme, according to figures released by its Transportation Services Division. The programme covered 1,275 signals (the city’s to
  • Cost benefit: Toronto retimings tame traffic trauma
    July 19, 2018
    Canada’s largest city reckons that it is saving its taxpayers’ money simply by altering the way traffic lights work. David Crawford reviews Toronto’s ambitious plans to ease congestion Toronto, Canada’s largest metropolis (and the fourth largest in North America), has saved its residents CAN$53 (US$42.4) for every CAN$1 (US$0.80) spent over a 2012-2016 traffic signal retiming programme, according to figures released by its Transportation Services Division. The programme covered 1,275 signals (the city’s