Skip to main content

Seattle's 'Smarter Highways' recognised by ITS America

The Seattle Smarter Highways initiative has been recognised by ITS America with a Smart Solution Spotlight award for using innovative technology to create a safer, cleaner, more efficient and sustainable transportation system.
January 31, 2012 Read time: 3 mins

The Seattle Smarter Highways initiative has been recognised by 560 ITS America with a Smart Solution Spotlight award for using innovative technology to create a safer, cleaner, more efficient and sustainable transportation system. Last week, 451 Washington State Department of Transportation  (WSDOT) unveiled new high-tech message signs on Interstate 5 that deliver real-time traffic information to drivers and adjust speeds based on traffic conditions. 

“As public agencies are being asked to do more with less, the Smarter Highways initiative is a great example of how technology can improve highway efficiency, reduce crashes and ease frustration for area commuters without having to build costly new infrastructure,” said ITS America President and CEO Scott Belcher.

Similar initiatives in Europe have resulted in 30 per cent fewer injury collisions, and this project is one of the first deployments in the United States. Using real-time traffic speed and volume data gathered from pavement sensors, WSDOT has deployed 97 electronic overhead signs stationed every half-mile along I-5.  Depending on traffic conditions, drivers will see variable speed limits, lane status alerts, and real-time information about traffic incidents, backups and alternate routes.  Future plans call for ITS technology to be installed on other major travel corridors in the congested Seattle region, including I-90, SR 520 and I-405.

The system automatically adjusts speed limits based on real-world traffic conditions, with staff at WSDOT’s traffic management centre continuously monitoring traffic conditions and making necessary adjustments, including closing lanes as needed to help emergency personnel respond quickly to crashes and other incidents.  In additional, the signs provide advance notice of lane mergers and closures, allowing drivers to change lanes ahead of time or exit the highway to avoid traffic jams.  By knowing in advance about lane closures and traffic back-ups, drivers have more time to adjust their speed and reduce the risk of rear-end collisions.

From 2005 to 2009, there were an average of 434 collisions each year on the seven-mile stretch of northbound I-5 between Boeing Access Road and I-90.  Two-thirds (or 287) of these collisions were rear-end crashes typically caused by congestion that could potentially be avoided by alerting drivers in advance about traffic back-ups.

“It’s exciting to see this leading edge technology in place and watch it respond dynamically to traffic on one of our busiest corridors” said WSDOT Division Director Craig Stone. “Drivers are paying attention to the information displayed on the signs and are following the directions.  The system has only been active a few days but so far, we are pleased with it.”

The new technology is a key element of WSDOT’s congestion relief programme, Moving Washington, and will help manage traffic during major construction on the Alaskan Way Viaduct, one of the most heavily travelled north-south routes for freight and commuters through the Seattle area.

Related Content

  • October 26, 2017
    USDoT looks at the costs and potential benefits of connected vehicles
    David Crawford looks at latest lessons learned from the trials of connected vehicles in the US. The progress of connected vehicle (CV) technologies takes centre stage among the hot topics highlighted in the September 2017 edition – the first since 2014 – of the ‘ITS Benefits, Costs and Lessons Learned’ survey from the US ITS Joint Program Office (JPO). The organisation is an arm of the US Department of Transportation (USDoT).
  • March 19, 2014
    Asking drivers what information they need: radical but effective
    When Texas A&M Transportation Institute was asked to devise a temporary traveller information system for work zones, it started by asking drivers what they need. Robert Brydia explains the thinking, implementation and results. US Interstate 35 (I-35) runs roughly north–south originating in Laredo, Texas and ends 1,500 miles away in Duluth, Minnesota having passed through Oklahoma, Kansas, Missouri and Iowa. Within Texas the I-35 splits into I-35E and I-35W passing through Dallas and Fort Worth respectiv
  • April 26, 2023
    Sensys Networks for critical traffic safety applications
    Sensys Networks’ US supply chain qualifies for federal funding that favours key traffic safety applications. The company is here in Dallas to highlight how its products provide results around the world and point out that in the US, funding is set aside specifically to implement traffic safety solutions. The Infrastructure Investment and Jobs Act of 2021 provides an additional $32.5bn dedicated to traffic safety over five years.
  • February 4, 2014
    High level support for US DOT decision on vehicle to vehicle technology
    The US Department of Transportation's (DOT) National Highway Traffic Safety Administration (NHTSA) is to begin taking steps to enable vehicle-to-vehicle (V2V) communication technology for light vehicles. This technology would improve safety by allowing vehicles to communicate with each other and ultimately avoid many crashes altogether by exchanging basic safety data, such as speed and position, ten times per second. DOT research indicates that safety applications using V2V technology can address a large