Skip to main content

Seattle's 'Smarter Highways' recognised by ITS America

The Seattle Smarter Highways initiative has been recognised by ITS America with a Smart Solution Spotlight award for using innovative technology to create a safer, cleaner, more efficient and sustainable transportation system.
January 31, 2012 Read time: 3 mins

The Seattle Smarter Highways initiative has been recognised by 560 ITS America with a Smart Solution Spotlight award for using innovative technology to create a safer, cleaner, more efficient and sustainable transportation system. Last week, 451 Washington State Department of Transportation  (WSDOT) unveiled new high-tech message signs on Interstate 5 that deliver real-time traffic information to drivers and adjust speeds based on traffic conditions. 

“As public agencies are being asked to do more with less, the Smarter Highways initiative is a great example of how technology can improve highway efficiency, reduce crashes and ease frustration for area commuters without having to build costly new infrastructure,” said ITS America President and CEO Scott Belcher.

Similar initiatives in Europe have resulted in 30 per cent fewer injury collisions, and this project is one of the first deployments in the United States. Using real-time traffic speed and volume data gathered from pavement sensors, WSDOT has deployed 97 electronic overhead signs stationed every half-mile along I-5.  Depending on traffic conditions, drivers will see variable speed limits, lane status alerts, and real-time information about traffic incidents, backups and alternate routes.  Future plans call for ITS technology to be installed on other major travel corridors in the congested Seattle region, including I-90, SR 520 and I-405.

The system automatically adjusts speed limits based on real-world traffic conditions, with staff at WSDOT’s traffic management centre continuously monitoring traffic conditions and making necessary adjustments, including closing lanes as needed to help emergency personnel respond quickly to crashes and other incidents.  In additional, the signs provide advance notice of lane mergers and closures, allowing drivers to change lanes ahead of time or exit the highway to avoid traffic jams.  By knowing in advance about lane closures and traffic back-ups, drivers have more time to adjust their speed and reduce the risk of rear-end collisions.

From 2005 to 2009, there were an average of 434 collisions each year on the seven-mile stretch of northbound I-5 between Boeing Access Road and I-90.  Two-thirds (or 287) of these collisions were rear-end crashes typically caused by congestion that could potentially be avoided by alerting drivers in advance about traffic back-ups.

“It’s exciting to see this leading edge technology in place and watch it respond dynamically to traffic on one of our busiest corridors” said WSDOT Division Director Craig Stone. “Drivers are paying attention to the information displayed on the signs and are following the directions.  The system has only been active a few days but so far, we are pleased with it.”

The new technology is a key element of WSDOT’s congestion relief programme, Moving Washington, and will help manage traffic during major construction on the Alaskan Way Viaduct, one of the most heavily travelled north-south routes for freight and commuters through the Seattle area.

For more information on companies in this article

Related Content

  • Comprehensive communications combats tolling resistance
    May 19, 2017
    Toll road operator must provide clear, comprehensive and consistent communications to user groups and the local community long before the facility opens. When new tolled highway infrastructure is about to go into service, the construction, management and finance specialists who brought it into being are about ready for a well-deserved celebration. But for the communications and outreach team responsible for building public support for the project – for bringing drivers to the road, and keeping partners and
  • UK's Hindhead tunnel pushes the boundaries of traffic management
    January 23, 2012
    The new Hindhead Tunnel is the first in the UK to use radar-based incident detection. Paul Arnold, project manager with the Highways Agency, talks about the project. The comparatively remote location of the A3 Hindhead Tunnel has resulted in it becoming one of the most sophisticated in the UK in terms of monitoring and control systems, according to Paul Arnold, project manager for the Highways Agency (HA), which manages strategic roads in England and Wales. It is the first tunnel in the UK to use radar for
  • Call for entries for ITS America 2012 State Chapter awards
    March 23, 2012
    ITS America has announced a call for entries for the “2012 Outstanding State Chapter Awards,” presented to highlight and recognise the most outstanding 2011 accomplishments of ITS State Chapters throughout the country. This year’s awards programme incorporates three divisions of chapters based on size. Two awards will be given in each division for Outstanding State Chapter and Membership Growth. California, Florida, Georgia, Gulf Region, Heartland, Michigan, Minnesota, New York, Texas make up Division 1. Di
  • Reducing incident clear up times, saving money
    January 24, 2012
    In 2007 in Atlanta, Georgia, it took over four hours to open the road after a major commercial vehicle incident. Not any more. Four years ago the Texas Transportation Institute (TTI) cited Atlanta, Georgia as the third-most congested city in the United States. Each traveller in metro Atlanta lost an incredible 57 hours a year to traffic delays, wasting 40 gallons of fuel while sitting in traffic. In 2007, it took nearly four and a half hours to open travel lanes after an average tractor-trailer incident. Th