Skip to main content

Seattle's 'Smarter Highways' recognised by ITS America

The Seattle Smarter Highways initiative has been recognised by ITS America with a Smart Solution Spotlight award for using innovative technology to create a safer, cleaner, more efficient and sustainable transportation system.
January 31, 2012 Read time: 3 mins

The Seattle Smarter Highways initiative has been recognised by 560 ITS America with a Smart Solution Spotlight award for using innovative technology to create a safer, cleaner, more efficient and sustainable transportation system. Last week, 451 Washington State Department of Transportation  (WSDOT) unveiled new high-tech message signs on Interstate 5 that deliver real-time traffic information to drivers and adjust speeds based on traffic conditions. 

“As public agencies are being asked to do more with less, the Smarter Highways initiative is a great example of how technology can improve highway efficiency, reduce crashes and ease frustration for area commuters without having to build costly new infrastructure,” said ITS America President and CEO Scott Belcher.

Similar initiatives in Europe have resulted in 30 per cent fewer injury collisions, and this project is one of the first deployments in the United States. Using real-time traffic speed and volume data gathered from pavement sensors, WSDOT has deployed 97 electronic overhead signs stationed every half-mile along I-5.  Depending on traffic conditions, drivers will see variable speed limits, lane status alerts, and real-time information about traffic incidents, backups and alternate routes.  Future plans call for ITS technology to be installed on other major travel corridors in the congested Seattle region, including I-90, SR 520 and I-405.

The system automatically adjusts speed limits based on real-world traffic conditions, with staff at WSDOT’s traffic management centre continuously monitoring traffic conditions and making necessary adjustments, including closing lanes as needed to help emergency personnel respond quickly to crashes and other incidents.  In additional, the signs provide advance notice of lane mergers and closures, allowing drivers to change lanes ahead of time or exit the highway to avoid traffic jams.  By knowing in advance about lane closures and traffic back-ups, drivers have more time to adjust their speed and reduce the risk of rear-end collisions.

From 2005 to 2009, there were an average of 434 collisions each year on the seven-mile stretch of northbound I-5 between Boeing Access Road and I-90.  Two-thirds (or 287) of these collisions were rear-end crashes typically caused by congestion that could potentially be avoided by alerting drivers in advance about traffic back-ups.

“It’s exciting to see this leading edge technology in place and watch it respond dynamically to traffic on one of our busiest corridors” said WSDOT Division Director Craig Stone. “Drivers are paying attention to the information displayed on the signs and are following the directions.  The system has only been active a few days but so far, we are pleased with it.”

The new technology is a key element of WSDOT’s congestion relief programme, Moving Washington, and will help manage traffic during major construction on the Alaskan Way Viaduct, one of the most heavily travelled north-south routes for freight and commuters through the Seattle area.

For more information on companies in this article

Related Content

  • Foundation funds research for informed campaigning
    April 29, 2015
    ITS International talks to Professor Stephen Glaister, director of the transport research and lobbying organisation, the RAC Foundation. It is through the eyes of an economist that Professor Stephen Glaister, emeritus professor of transport and infrastructure at Imperial College London and director of the RAC Foundation, views current and future transport problems. Having spent 30 years at the London School of Economics and another 10 at Imperial, the move to the RAC Foundation was a radical departure from
  • Intertraffic Awards 2024: finalists announced
    February 2, 2024
    15 entries across three awards have been recognised for their innovation in mobility
  • Australian road pricing, road funding needs more debate
    January 31, 2012
    Everyone in the road transport industry in Australia is talking road pricing - everyone, that is, except the politicians. Christine Keyes reports. At the end of 2008, Australia's road transport industry was wringing its collective hands, unable to raise more than $100 million from an individual bank for any Public Private Partnership (PPP). The A$750 million Peninsula Link project, announced by the Victoria Government in March 2009, was the first road project in the country to be put out to market as an ava
  • City of Madison awarded ITS Wisconsin Project of the Year
    November 4, 2015
    The City of Madison, Wisconsin, in association with Strand Associates, was recently awarded the ITS Wisconsin Project of the Year Award for the Verona Road Adaptive Signal Control Deployment. The project deployed Econolite’s Centracs Adaptive ahead of major highway improvement construction to help better manage alternative route/bypass traffic along an already high-volume corridor. The City worked proactively to address the projected 20 per cent increase of traffic volume through the alternative route by