Daktronics expands market focus with purchase of Data Display

US-based display specialist 32 Daktronics is to purchase transportation display company Data Display, based in Ireland. Data Display has customers across the 1816 European Union and United States.

With a focus in the mass transit industry for more than 30 years, Data Display specialises in providing electronic displays for real-time passenger information (RTPI) in bus and tram networks as well as providing customer information systems (CIS) for railway networks. The company has built a strong business in Europe and brings a complementary customer base, skilled workforce and valuable experience in the mass transit sector.

Daktronics CEO Reece Kurtenbach noted, “We believe Daktronics and Data Display complement each other well. Daktronics is active in the transportation business, mainly in the United States, and we have a global presence with offices and people in many countries, currently focused on sports, third-party advertising and video solutions. Adding the strengths of Data Display will allow our combined organisations to better serve transportation customers world-wide and broaden our leadership position on a global scale. Daktronics looks forward to further expanding its customer and market focus in Europe and surrounding areas.”

Under the agreement, Daktronics will retain Data Display’s workforce of experienced sales, service, engineering and manufacturing teams. Further terms of the agreement are confidential.