Atlanta deploys Bluetooth-based DMS to help improve travel times

The Cobb County Department of Transportation (CCDOT) in Georgia, USA, has activated six full-colour dynamic message signs (DMS) in the metropolitan Atlanta area in a bid to improve travel times and enable motorists to choose less-congested routes. The LED signs have been installed on Cobb Parkway, South Marietta Parkway, Roswell Road and Spring Road to provide travel time information for common destinations and indicate the congestion level related to specific routes in real time. Travel times on I-75 and C
May 10, 2017 Read time: 2 mins
The Cobb County Department of Transportation (CCDOT) in Georgia, USA, has activated six full-colour dynamic message signs (DMS) in the metropolitan Atlanta area in a bid to improve travel times and enable motorists to choose less-congested routes.


The LED signs have been installed on Cobb Parkway, South Marietta Parkway, Roswell Road and Spring Road to provide travel time information for common destinations and indicate the congestion level related to specific routes in real time.

Travel times on I-75 and Cobb Parkway appear in digits that are green, yellow or red, depending on the average speed of the roadway. Green digits indicate near free-flow speeds, yellow digits indicate moderate speeds and red digits indicate slow conditions. Public service announcements as well as information related to incidents, construction and special events also will appear on the signs.

The travel time messages use real-time data collected by a recently expanded travel time system, which now covers many major arterials within Cobb County and freeways in the Atlanta metro area. The data comes from detectors that collect anonymous electronic addresses from motorists’ 1835 Bluetooth and wi-fi-enabled mobile devices.

Air Quality & Weather Systems Networking & Communication Systems

For more information on companies in this article

Related Content

  • InfoConnect delivers accurate travel information on all levels
    August 1, 2012
    Deryk Whyte provides an overview of how the New Zealand Transport Agency's InfoConnect concept was developed. Historically, the New Zealand Transport Agency (NZTA) (formerly Transit New Zealand) has faced challenges in communicating effectively with road users, its customers, about highway-related events or incidents in a timely, accurate manner. Prior to 2007, Transit relied on a third-party organisation to collect and disseminate national road condition information. This often resulted in incomplete infor
    Read More
  • Blip Systems and Aventi Technology partner on traffic monitoring
    July 4, 2013
    Danish technology company Blip Systems and Aventi Technology are to partner in a venture designed to expand the BlipTrack tracking solution into the Norwegian market.
    Read More
  • Proposed system to take guesswork out of choosing a freeway lane
    March 17, 2014
    A fledgling advanced lane management assist system can take the guesswork out of selecting the right lane on a congested freeway, as its inventor Robert Gordon explains. As drivers we’ve all done it and control room staff see it all the time – motorists on congested freeways switching into what they perceive is a faster lane, only to come to a halt a few moments later and watch vehicles in the other lanes continue to move past. Now, by re-analysing readily available data in an advanced lane management as
    Read More
  • Bluetooth travel information aids waiting times at US-Mexico border
    August 12, 2014
    With drivers sometimes waiting up to several hours to cross the US-Mexico border, the Texas Department of Transportation (TXDOT) is partnering with the city of El Paso to provide real-time traffic updates so drivers can plan accordingly and avoid long waits. Using Bluetooth and radio-frequency identification (RFID) technology, wait times will be available to motorists and commercial shippers so they can modify travel plans as needed. As Bluetooth devices in passenger vehicles and RFID transponders in com
    Read More

Highlighted Content