Skip to main content

Affordable and versatile traffic data

Houston TranStar, which has been collecting travel time and segment speed data using vehicle probe data since 1995, has an extensive coverage area that envelops most local commuters' daily freeway routes. However, expanding the existing Automated Vehicle Identification (AVI) system would be cost-prohibitive except for high-volume freeways. The partners of the Houston TranStar consortium needed a new method to measure speeds and travel times on arterial roadway systems and rural freeways. Instead of using co
January 20, 2012 Read time: 4 mins
Bluetooth deployment in West Houston
61 Houston Transtar, which has been collecting travel time and segment speed data using vehicle probe data since 1995, has an extensive coverage area that envelops most local commuters' daily freeway routes. However, expanding the existing Automated Vehicle Identification (AVI) system would be cost-prohibitive except for high-volume freeways.

The partners of the Houston TranStar consortium needed a new method to measure speeds and travel times on arterial roadway systems and rural freeways. Instead of using conventional toll tag readers, licence plate readers or spot speed sensors, the city of Houston, one of TranStar's member agencies, employed the 232 Texas Transportation Institute (TTI) to investigate new technologies to measure travel times.

In their investigation, TTI discovered that Bluetooth-enabled devices in cars accurately and reliably measured segment travel times and speeds.

AVI vs. AWAM

For years TranStar has used the AVI system to collect most freeway travel times and speeds. AVI is a vehicle probe system that reads toll tags to gather data, but can be used on any freeway equipped with sensors.

AVI technology, which has only been used on high-volume freeways in the Houston area, is a proprietary system with a high installation cost per monitoring site dependent upon roadway geometry. A typical installation on an eight-lane freeway costs about $100,000.

Because of low equipment costs and ease of installation, Bluetooth readers can cover larger areas than other technologies, making AWAM a more versatile, economic traffic management tool. The detailed cost-benefit analysis below illustrates why this innovative traffic management centre is embracing the new technology.

Seeking answers

In 2008, the city of Houston selected the Texas Transportation Institute (TTI), a research branch of Texas A&M University, to search for reliable and affordable methods of measuring traffic data.

TranStar's requirements were that: the new technology cost less than standard AVI; be reliable and standards-based; use non-proprietary equipment and protocols; and have easy, non-intrusive field installation and maintenance with capability for large penetration of field devices and data samples. Data must be owned by the Houston TranStar member agencies.

TTI developed a device using off-the-shelf equipment to read the Media Access Control address (MAC address), the unique identifier of each Bluetooth device. These MAC addresses have no personal information associated with them. TTI called its MAC address-derived reader 'Anonymous Wireless Address Matching' (AWAM).

Side-by-side comparison

TTI partnered with the 375 Texas Department of Transportation (TxDOT), another TranStar agency, to install the AWAM readers at AVI locations for a side-by-side system comparison. During testing, the AWAM system gathered a large enough data sample to reliably measure segment travel times and speeds. The speeds and travel times gathered by the AWAM mirrored those of the AVI system.

Project:
Houston TranStar AWAM (Anonymous Wireless Address Matching) for traffic data versus AVI sensors

Cost for four-lane roadway:
$7,000 for AWAM vs. $50,000 / AVI sensor

Savings:
Min. $43,000 per install or 86 per cent of total cost

Benefits:
• Very low-cost, standards-based, non-proprietary equipment and protocols
• Rapid, non-intrusive installation and maintenance
• Capability for large penetration of field devices and data samples
• Real-time data
• Ownership of data by agency/organisation
TxDOT then installed the AWAM system at segments along IH 45, a major hurricane evacuation route for the Houston region, from the Woodlands, (north of Houston) to Dallas. Segment travel times are available to Fairfield, Texas (about 125 miles) at %$Linker: External 0 0 0 oLinkExternal www.houstontranstar.org Houston Transtar false http://www.houstontranstar.org/ false false%>.

The City of Houston outfitted a network of arterials in west Houston to provide the first real-time traffic data system for an arterial network in the United States. This network will be displayed on the Houston TranStar website in the first quarter of 2011.

Harris County, a third TranStar partner, is integrating AWAM readers into its traffic signal controllers. This will give Harris County real-time travel times and speed data along major arterials. The integration appears promising, although no date is set for the data to be made public.

After only two years, the quantity of Bluetooth-enabled devices on the roads almost equals that of toll tag readers and as smart phones permeate the market, that number continues to grow. Also, because TTI used inexpensive, commercially available materials for its sensors, AWAM can be distributed widely and economically.

Fraction of AVI costs

While maintaining the accuracy and reliability of travel data, AWAM technology is an incredibly affordable, versatile traffic management tool. A single Bluetooth sensor installation at $7,000 ($3,500 for equipment + $3,500 for installation) compares to an installed AVI toll sensor at about $50,000 (four freeway lanes). Able to cover long distances at a fraction of AVI's cost, AWAM technology will save millions of dollars.

The sensors also provide a way to manage hurricane evacuations and improve response times to signal failures, incidents and real-time traffic summary calculations.

For more information on companies in this article

Related Content

  • Vehicle data translator for road weather monitoring
    February 1, 2012
    Sheldon Drobot, Michael Chapman and Amanda Anderson, NCAR, and Paul Pisano, FHWA, detail latest results of testing of a vehicle data translator for road weather monitoring and information applications. The use of vehicle sensor data to improve weather and road condition products, envisioned as part of the US Department of Transportation Research and Innovative Technology Administration's (RITA's) IntelliDriveSM initiative, could revolutionise the provision of road weather information to transportation syste
  • Mexico and the US slow to adopt ETC interoperability
    April 12, 2013
    Splinteroperability is a word devised by Travis P. Dunn and Victor J. Michelet C. to encapsulate the lack of progress towards ETC harmonisation in the US and Mexico. Five thousand miles of tolled roads and bridges. Widespread implementation of electronic toll collection (ETC) systems. One dominant interoperable ETC service provider covering just over half the nation’s toll facilities. Numerous other ETC service providers offering alternative visions of interoperability. Years of customer requests for better
  • Traffic to flow freely over world’s widest bridge
    November 13, 2012
    Pete Goldin reports on a new Egis project in Canada, providing open road tolling operations for the widest bridge in the world. A bridge can present a bottleneck in a system of roads or it can support the smooth and unobstructed flow of traffic. Much depends on the bridge design, surrounding infrastructure and tolling system. By adding lanes and deploying open road tolling (ORT), the new Port Mann Bridge located in the metropolitan Vancouver area in British Columbia, will alleviate congestion at one of the
  • Latest ITS technology upgrades India's toll systems
    November 13, 2012
    An ambitious programme of new and upgraded interoperable toll systems has been launched in India, featuring far-reaching technology developments. David Crawford reports. In April this year, Indian Union Minister for Road Transport & Highways CP Joshi inaugurated a new era of electronic toll collection (ETC) in India when he unveiled the country’s first RFID-based tolling installation. This was at a recently-completed plaza at Chandimandir, near the city of Panchkula in the northern state of Haryana. The sys