Skip to main content

Affordable and versatile traffic data

Houston TranStar, which has been collecting travel time and segment speed data using vehicle probe data since 1995, has an extensive coverage area that envelops most local commuters' daily freeway routes. However, expanding the existing Automated Vehicle Identification (AVI) system would be cost-prohibitive except for high-volume freeways. The partners of the Houston TranStar consortium needed a new method to measure speeds and travel times on arterial roadway systems and rural freeways. Instead of using co
January 20, 2012 Read time: 4 mins
Bluetooth deployment in West Houston
61 Houston Transtar, which has been collecting travel time and segment speed data using vehicle probe data since 1995, has an extensive coverage area that envelops most local commuters' daily freeway routes. However, expanding the existing Automated Vehicle Identification (AVI) system would be cost-prohibitive except for high-volume freeways.

The partners of the Houston TranStar consortium needed a new method to measure speeds and travel times on arterial roadway systems and rural freeways. Instead of using conventional toll tag readers, licence plate readers or spot speed sensors, the city of Houston, one of TranStar's member agencies, employed the 232 Texas Transportation Institute (TTI) to investigate new technologies to measure travel times.

In their investigation, TTI discovered that Bluetooth-enabled devices in cars accurately and reliably measured segment travel times and speeds.

AVI vs. AWAM

For years TranStar has used the AVI system to collect most freeway travel times and speeds. AVI is a vehicle probe system that reads toll tags to gather data, but can be used on any freeway equipped with sensors.

AVI technology, which has only been used on high-volume freeways in the Houston area, is a proprietary system with a high installation cost per monitoring site dependent upon roadway geometry. A typical installation on an eight-lane freeway costs about $100,000.

Because of low equipment costs and ease of installation, Bluetooth readers can cover larger areas than other technologies, making AWAM a more versatile, economic traffic management tool. The detailed cost-benefit analysis below illustrates why this innovative traffic management centre is embracing the new technology.

Seeking answers

In 2008, the city of Houston selected the Texas Transportation Institute (TTI), a research branch of Texas A&M University, to search for reliable and affordable methods of measuring traffic data.

TranStar's requirements were that: the new technology cost less than standard AVI; be reliable and standards-based; use non-proprietary equipment and protocols; and have easy, non-intrusive field installation and maintenance with capability for large penetration of field devices and data samples. Data must be owned by the Houston TranStar member agencies.

TTI developed a device using off-the-shelf equipment to read the Media Access Control address (MAC address), the unique identifier of each Bluetooth device. These MAC addresses have no personal information associated with them. TTI called its MAC address-derived reader 'Anonymous Wireless Address Matching' (AWAM).

Side-by-side comparison

TTI partnered with the 375 Texas Department of Transportation (TxDOT), another TranStar agency, to install the AWAM readers at AVI locations for a side-by-side system comparison. During testing, the AWAM system gathered a large enough data sample to reliably measure segment travel times and speeds. The speeds and travel times gathered by the AWAM mirrored those of the AVI system.

Project:
Houston TranStar AWAM (Anonymous Wireless Address Matching) for traffic data versus AVI sensors

Cost for four-lane roadway:
$7,000 for AWAM vs. $50,000 / AVI sensor

Savings:
Min. $43,000 per install or 86 per cent of total cost

Benefits:
• Very low-cost, standards-based, non-proprietary equipment and protocols
• Rapid, non-intrusive installation and maintenance
• Capability for large penetration of field devices and data samples
• Real-time data
• Ownership of data by agency/organisation
TxDOT then installed the AWAM system at segments along IH 45, a major hurricane evacuation route for the Houston region, from the Woodlands, (north of Houston) to Dallas. Segment travel times are available to Fairfield, Texas (about 125 miles) at %$Linker: External 0 0 0 oLinkExternal www.houstontranstar.org Houston Transtar false http://www.houstontranstar.org/ false false%>.

The City of Houston outfitted a network of arterials in west Houston to provide the first real-time traffic data system for an arterial network in the United States. This network will be displayed on the Houston TranStar website in the first quarter of 2011.

Harris County, a third TranStar partner, is integrating AWAM readers into its traffic signal controllers. This will give Harris County real-time travel times and speed data along major arterials. The integration appears promising, although no date is set for the data to be made public.

After only two years, the quantity of Bluetooth-enabled devices on the roads almost equals that of toll tag readers and as smart phones permeate the market, that number continues to grow. Also, because TTI used inexpensive, commercially available materials for its sensors, AWAM can be distributed widely and economically.

Fraction of AVI costs

While maintaining the accuracy and reliability of travel data, AWAM technology is an incredibly affordable, versatile traffic management tool. A single Bluetooth sensor installation at $7,000 ($3,500 for equipment + $3,500 for installation) compares to an installed AVI toll sensor at about $50,000 (four freeway lanes). Able to cover long distances at a fraction of AVI's cost, AWAM technology will save millions of dollars.

The sensors also provide a way to manage hurricane evacuations and improve response times to signal failures, incidents and real-time traffic summary calculations.

For more information on companies in this article

Related Content

  • Why integrated traffic management needs a cohesive approach
    April 10, 2012
    Traffic control is increasingly being viewed as one essential element of a wider ‘system of systems’ – the smart city. Jason Barnes, Jon Masters and David Crawford report on latest ideas and efforts for making cities ‘smarter’ Virtually every element of the fabric and utilitarian operations that make urban areas tick can now be found somewhere in the mix that is the ‘smart city’ agenda. Ideas have expanded and projects pursued in different directions as the rhetoric on making cities ‘smarter’ has grown. App
  • Transdyn unveils new TMS
    May 21, 2012
    Transdyn, Inc. has recently designed, built and installed a Traffic Management System (TMS) for Transurban’s I-495 Express Lanes in Northern Virginia. The project included the addition of four new lanes on the Virginia side of the Capital Beltway and replacing $260 million-worth of ageing infrastructure. When it opens later this year, it will be one of the most technologically advanced roadways in the world and will provide faster, more predictable travel times to users.
  • StarTraq presents Dome back office solution at Intertraffic
    March 25, 2014
    StarTraq, a leading specialist back office solution provider whose products are used globally, is here at Intertraffic to showcase its flexible, efficient and cost-effective road traffic enforcement software applications. A major highlight of the company’s presence here is StarTraq Dome, the back office solution that automates the processing of offences, improving productivity and compliance which is currently used by over 50% of UK police forces. It can be used for both police and civil enforcement, includ
  • Computer technology increasingly aids traffic management
    February 3, 2012
    Alan Perrott, Tyco Fire & Integrated Solutions (UK) Ltd, looks at trends in CCTV technology for traffic surveillance applications