Hybrid radio solution to offer tailored traffic information

Traffic information company Travel for Media has been chosen as traffic data supplier for Radioplayer’s new in-car hybrid radio solution for delivery of traffic services and reduction of driver distraction. Radioplayer Car will be available over the coming weeks as a smart digital upgrade for older car stereos. The system chooses the best platform for any given radio station, delivering it to the vehicle using DAB, FM or streaming, meaning drivers keep hearing their chosen station in maximum quality a
July 6, 2016 Read time: 2 mins
Traffic information company Travel for Media has been chosen as traffic data supplier for Radioplayer’s new in-car hybrid radio solution for delivery of traffic services and reduction of driver distraction.

Radioplayer Car will be available over the coming weeks as a smart digital upgrade for older car stereos.

The system chooses the best platform for any given radio station, delivering it to the vehicle using DAB, FM or streaming, meaning drivers keep hearing their chosen station in maximum quality as they travel. By using an app connected wirelessly to the in-car hardware, they can easily and safely swap between favourite stations.

The solution also doubles as a hands-free phone kit, music player and text reader, as well as delivering tailored traffic information, providing on-demand live traffic information relating to their area and direction of travel, supplied by Travel for Media.

Once the hybrid product is launched, the two companies are aiming to develop a ‘smart’ traffic warning system where drivers can choose to be given automatic alerts of breaking traffic problems as they drive towards them.
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