BMW of North America selects Inrix

BMW of North America has selected Inrix's premium traffic information service for next generation connected navigation systems in North America. As part of a multi-year contract, BMW is teaming with the company to provide drivers with real-time traffic, traffic-influenced turn-by-turn directions and alerts to accidents and other incidents along their route.
June 7, 2012 Read time: 2 mins
RSS1731 BMW of North America has selected 163 Inrix's premium traffic information service for next generation connected navigation systems in North America.  As part of a multi-year contract, BMW is teaming with the company to provide drivers with real-time traffic, traffic-influenced turn-by-turn directions and alerts to accidents and other incidents along their route.

Inrix is collaborating on BMW's recently announced advanced real-time traffic information (ARTTI) service to integrate ‘cloud-based’ premium traffic information and driver services that leverage ‘local knowledge’ to improve routing, fuel economy and provide more accurate travel times. For example, analysis of the traffic and travel time of the impact of stop signs and traffic light phases on arterials, or a major local event like a professional baseball game, will help ensure BMW owners' travels are faster, easier and, particularly at rush hour, more predictable.

BMW's ARTTI provides unprecedented level of insight to BMW owners. It is claimed that customers will receive better traffic information than available previously and in a shorter amount of time. ARTTI has improved precision and is able to determine differences in traffic conditions down to smaller road segments than ever before possible. It will be incorporated into the latest on-board navigation system which will be standard on all 2013 7 Series models as well as the 550i Sedan, 550i Gran Turismo and ActiveHybrid 5 Sedans and also offered as an option on other models.
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