Skip to main content

Crowd-sourced data feed enhances traffic monitoring

In the US, NaviGAtor 511, Georgia’s traveller information system, has partnered with Waze to provide enhanced traffic information. Waze, a crowd-sourced social GPS and real-time traffic application for smartphones and Android phones, will provide enhanced traffic data to the current 511 system, and create a special 511 user group, specifically for Georgia travelers, within the existing Waze mobile app. The arrangement was provided for under an existing marketing contract with Iteris, the firm that has opera
November 20, 2012 Read time: 2 mins
In the US, 6896 NaviGAtor 511, Georgia’s traveller information system, has partnered with 6897 Waze to provide enhanced traffic information. Waze, a crowd-sourced social GPS and real-time traffic application for smartphones and Android phones, will provide enhanced traffic data to the current 511 system, and create a special 511 user group, specifically for Georgia travelers, within the existing Waze mobile app.

The arrangement was provided for under an existing marketing contract with Iteris, the firm that has operated and maintained the Georgia NaviGAtor 511 system since 2006.

NaviGAtor 511 is a sponsor-supported, free public service of the Georgia Department of Transportation that enhances transportation mobility, safety, and efficiency by providing travellers with real-time, route-specific travel information and 24/7 access to live operators.  The system delivers current information on incidents, road construction, and weather conditions statewide. In the Atlanta metro market area, NaviGAtor 511 not only provides congestion information, but also access to HERO (Highway Emergency Response Operator) motorist assistance.

Waze collects traffic data from its 29 million users, or “Wazers,” worldwide, who augment real-time traffic conditions through citizen-based traffic, hazard, and incident reporting. The data will then be verified by Georgia DOT and populated to NaviGAtor 511’s website and phone system.

The Waze smart phone application is available for free from the app store on iPhone, iPad and iPod touch or online.  In addition to real-time, crowd-sourced traffic data, Waze offers a number of hands-free features, such as: voice-guided turn-by-turn navigation; voice-activated user reporting of road hazards, construction, incidents, congestion; user-set voice commands; and automated verbal notification of upcoming incidents or conditions.

“Commuters know that they can help each other reduce the stress and inconvenience of traffic simply by turning on our app,” said Chris Butler, director of business development for Waze. “Moving forward, we’re excited to be working with Georgia DOT and Iteris on the NaviGAtor 511 system to offer these expanded benefits and increased exposure to the Georgia Wazers.”

For more information on companies in this article

Related Content

  • Mega trends will challenge transport technology
    June 5, 2015
    Jon Masters investigates some of the longer term trends that will shape transportation over the next 20 years. Business analysts and investors have already placed their bets on a future of technological smart mobility services. In December last year, the Wall Street Journal reported that Uber, the on-demand taxi and lift share smartphone app and start-up business, had been valued at $41.2 billion which, as the Journal reported, is an incredible vote of confidence for a company only five years old.
  • Iteris demonstrates advanced traffic monitoring
    August 11, 2014
    Iteris, specialist in traffic management solutions that measure, manage and inform, to guide better decision making, will use the ITS World Congress Detroit to highlight advanced applications for arterial and freeway performance monitoring; vehicle and bicycle detection; data analytics; systems integration; and traveller information. The company will have three kiosks, directly across from the Traffic Management Center, providing demonstrations of VantageNext, iPeMS as well as advanced traveller information
  • NOCoE delivers data for diligent DOTs
    April 29, 2015
    David Crawford talks to Dennis Motiani about the role of the new National Operations Centre of Excellence. Consolidating the collective experience of the US transportation system’s management and operations (TSM&O) community, streamlining its information gathering, while cutting research times and costs are the key drivers behind the country’s new National Operations Centre of Excellence (NOCoE). Launched in January at the annual meeting of the Transportation Research Board (TRB), this sets out to be a sin
  • Switching Atlanta onto MaaS
    May 9, 2019
    It’s easy to talk about MaaS in the abstract – but MaaS isn’t going to work if it’s just a theory. Colin Sowman speaks to one woman about the practical benefits - and difficulties - of getting out of her car and switching to public transit in Atlanta, Georgia One of the first goals of Mobility as a Service (MaaS) inventor Sampo Hietanen is that MaaS should persuade households they don’t need a second car. This is starting to happen - even in the car-dominated US. Last year, authorities in the state of Ge