While it is well known that the fatality rate for road crashes in rural areas is higher than in towns and cities, some groups suffer far more than others. For instance, the rates of death and serious injury from vehicle accidents is much higher for American Indian and Alaska Native (AI and AN) populations living in rural tribal lands than for any of the country’s other ethnic populations. Crashes are the main cause of death for AI and AN travellers aged up to 44 and they also have the highest alcohol-related crash death rates of any racial group in the US.
The US government officially recognises over 500 Indian tribes in the contiguous 48 states and Alaska as ‘domestic dependent nations with internal self-government’. Tribal lands have a total area of 227,000km2 (about the size of Idaho) but fewer than half the AI population live on these lands and many others reside in similarly rural areas. Some 25% speak a language other than English at home.
Both US federal agencies and tribal transportation leaders agree that road safety in the tribal areas needs urgent attention but there is a lack of research to support appropriate policymaking and investment decisions.
In Minnesota, the incidents of traffic deaths among the AI and AN population is 2.5 times higher than the general population and a recent tribal road safety summit in the state highlighted the need for accurate geographical data on accident types and locations. Many incidents occur on dirt roads that are well below normal US standards of construction and maintenance.
Professor Kathy Quick, of the Roadway Safety  Institute at the University   of Minnesota, says “much existing research  is at the level of the AI   population in the US as a whole. That does  not give us a very good   picture of what is happening in particular  locations.”
 
Accordingly,   the  Institute has started a project, in partnership with specialist    software developer 
 
GIS technology  has been in use in the US’ Indian territories since 1985 in programmes  for recording and supporting land claims and for managing tribal  property and heritage assets. Bills notes that there are some  “outstanding technical capabilities within tribes.”
 
One  AI entrepreneur, Jonh Goes In Center, a member of the Oglala Lakota  Nation and founder of Innovative GIS Solutions, says: “Native people are  spatial reasoners, and the adoption of new tools and the use of digital  data are the only differences from yesteryear.” The project aims to  reduce road crashes by focussing on such qualities and using analytical  tools to inform decisions.
 
It  is developing a set of GIS-based road traffic applications for tribal  use using sample safety data and inviting structured feedback on their  perceived value. The exercise will include the relative value of the  data in, for example, accident hotspot analysis and the availability of  user-friendly methods of digitally charting safety trends and  conditions. The outcome will reinforce both the quality of accident data  and its effective communication to relevant external US state  jurisdictions and agencies as well as encouraging the sharing of  experiences and best practice between tribes using a dedicated AI GIS  data platform.
 
Conveying the  messages emerging from the research - to  road users from inside and  outside the tribal communities - needs  effective communication including  conventional static and electronic  signs.  The former have dual roles -  specifically as carriers of safety  warnings but also, more subtly, as  cultural markers, in encouraging  outsiders to be aware that they are  entering a different territory with  its own norms and customs. Communication  brings up  the issue of language, an area  where cultural  guardians of  ancestral  tongues from around the world  have some decided  views. In  Minnesota,  the indigenous communities  recently won a  landmark battle  with the  Federal Highway Administration  (FHWA) over  the use of bilingual   boundary markers. 
     
Following a  widespread global  convention, the tribes   wanted their local place names  to be above the  English versions and  in  an equal type size. But the  FHWA disagreed  until the Minnesota  Advocacy  Council for Tribal  Transportation cited  the FHWA’s own  Tribal  Consultation Plan to win the  day.
Jason  Hollinday, the  director of planning at the Fond du Lac Reservation,  which is working  closely with the Road Safety Institute, told ITS  International: “Our  plans are for dual-language signs for place names or  geographical  features. We are not moving towards regulatory signs at  this time, and  have not yet discussed a long-term strategy for  electronic signs and  internet use.”
 
When these stages arrive, however, there will be some practical issues to resolve as AI languages do not currently enjoy a single uniform orthography for translation into English and AI words can be considerably longer than their English equivalents
Under-researched
In a February 2016 webinar, Professor Quick identified two specific under-researched tribal issues: pedestrian safety and driving while under the influence of alcohol. The former reflects the fact that large numbers of tribespeople habitually walk long distances - along roads that are often inadequate. This can present unexpected hazards for drivers coming in from outside (tourists are an important element in tribal economies).The Fond du Lac Band is actively encouraging the walking tradition (in the interests of members’ wellbeing) but Hollinday highlights a lack of safe paths and sidewalks along or near local roads.
Another problem is the high proportion of younger AI people that do not have a car or driving licence. And while a reservation like Fond du Lac may have its own transit network, with only eight vehicles the schedules are not always flexible enough to meet many potential users’ needs.
Therefore the Institute sees a need to develop systems to alert arriving motorists and is currently working with four tribal governments, including that of Fond du Lac, on a targeted safety campaign to encourage slower and more careful driving.
The   concern about driving  while under the  influence emerges from an apparent   failing among all  tribal  stakeholders to take the matter seriously   enough. This leads  Quick to  suspect a ‘nervous area of government’,   which discourages  debate and  the closer investigation of appropriate   responses and  warning  systems.
 
However,    the US  Centers for Disease Control and Prevention, whose remit covers     vehicle safety, tackles the issue head-on in a ‘toolkit for tribal     populations’ which recommends, for example, that their governments     should fully enforce existing laws, designed to prevent drinking and     driving, with zero tolerance for younger drivers, and require an     automatic ignition interlock in the vehicles of those convicted of the     offence.  
Included are reminders that, unlike the home countries of many of its visitors, New Zealand drives on the left. The maps contain QR codes, for scanning by smartphone users to open the South Canterbury Road Safety website which itself contains foreign-language sections.
NZ rural roads are typically narrow and overtaking can be hazardous. Daniel Naudé, road safety coordinator for Timaru, the urban hub of the region, says tourists are especially vulnerable if they think routes are going to be “quick and easy”.
He came up with the idea after realising that, while it can be difficult to get people to stop and take in road safety information, putting the message in lavatories could make for good reading "for 30 seconds when there's nothing to do".
He told ITS International: “I downloaded the data from our national crash analysis sys-tem, then our GIS team added the 3-D effect and the legend items.”
The idea has already been taken up by other NZ districts and Naudé has had en-quiries from the US and UK.
    
        
        
        



