Skip to main content

Swarco installs 34 VAS signs to calm speeding in Brent

Swarco Traffic has installed 34 vehicle-activated signs (VAS) at key locations in the UK borough of Brent to support its council in reducing collisions, road danger and accidents that involve powered two-wheelers (P2Ws) such as motorcycles and mopeds. Motorcycles account for 19% of all road user deaths despite representing 1% of total road traffic, according to the National Think Road Safety Campaign. VAS are activated when an approaching vehicle is travelling over the system’s pre-set threshold.
June 26, 2018 Read time: 2 mins

129 Swarco Traffic has installed 34 vehicle-activated signs (VAS) at key locations in the UK borough of Brent to support its council in reducing collisions, road danger and accidents that involve powered two-wheelers (P2Ws) such as motorcycles and mopeds. Motorcycles account for 19% of all road user deaths despite representing 1% of total road traffic, according to the National Think Road Safety Campaign.

VAS are activated when an approaching vehicle is travelling over the system’s pre-set threshold. They display the speed with either an instruction to slow down or a sad face in red. A happy face or thank you is shown in green for drivers travelling within the speed limits.

Most of the VAS are fixed to existing light columns while some are solar powered. The signs are Conformité Européene (CE)-marked for quality and safety and are built with the latest Swarco LEDs, which are said to provide optical output for increased reliability as well as reduced power consumption.

Chhaganlal J Dabhi, project engineer for Brent Council’s Highways and Infrastructure Service, said: “One of the most common causes of accidents involving P2Ws is high speeds. And high speeds can cause severe injuries and fatalities, particularly for a motorbike rider who is the most exposed and vulnerable. However, we also know that one of the most effective measures to reduce accidents can be to inform all road users of the hazards and prevailing dangers, and advise them accordingly.”

For more information on companies in this article

Related Content

  • Changing driving conditions need ongoing driver training
    January 23, 2012
    Trevor Ellis, chairman of the ITS UK Enforcement Interest Group, considers the role of ongoing driver training in increasing compliance. It is over 30 years since I passed my driving test. The world was quite a different place then, in that there were only half the vehicles there are now on the UK's roads, mobile phones did not really exist and (in the UK at least) the vast majority of us drove cars which by today's standards exhibited dreadful dynamic stability and were woefully underpowered.
  • Ford Mondeo – the car that brakes for pedestrians
    September 26, 2014
    The all-new Ford Mondeo will be equipped with a raft of safety features, including technology that is able to detect people in the road ahead and – if the driver does not respond to warning sounds and displays – automatically applies the brakes. Pedestrian Detection is among a raft of new features and improvements detailed by Ford which enhance the Mondeo. The system is part of the Pre-Collision Assist package that also introduces Active Braking, which can autonomously apply braking to help mitigate rear
  • Study shows road markings deliver cost-effective road safety
    June 20, 2012
    Road markings are among the most cost-effective solutions to make roads safer. A recent study carried out for the American Glass Bead Manufacturer’s Association quantifies by just how much Despite only making up 23% of the US mileage, fatalities on America’s rural two-lane highways made up 57% of all traffic fatalities in 2009 — resulting in more than $77Bn in losses for that year alone. Moreover, a rural motorist is 2.7 times more likely to be involved in a fatal crash per mile travelled than their urban
  • When weather warnings get hyperlocal
    August 24, 2016
    David Crawford looks at new technologies to cope with the age-old problem of driving in bad weather. On the 10-year average, between 2005 and 2014 bad weather contributed to more than 1.5 million vehicle crashes in the US each year, resulting in more than 800,000 injuries and 7,400 deaths. These were the findings of analysis by Booz Allen Hamilton of NHTSA data which concluded that the loss of life, hospital treatment and damage to assets costs an annual average of $42bn.