Swarco installs 34 VAS signs to calm speeding in Brent

Swarco Traffic has installed 34 vehicle-activated signs (VAS) at key locations in the UK borough of Brent to support its council in reducing collisions, road danger and accidents that involve powered two-wheelers (P2Ws) such as motorcycles and mopeds. Motorcycles account for 19% of all road user deaths despite representing 1% of total road traffic, according to the National Think Road Safety Campaign. VAS are activated when an approaching vehicle is travelling over the system’s pre-set threshold.
June 26, 2018 Read time: 2 mins

129 Swarco Traffic has installed 34 vehicle-activated signs (VAS) at key locations in the UK borough of Brent to support its council in reducing collisions, road danger and accidents that involve powered two-wheelers (P2Ws) such as motorcycles and mopeds. Motorcycles account for 19% of all road user deaths despite representing 1% of total road traffic, according to the National Think Road Safety Campaign.

VAS are activated when an approaching vehicle is travelling over the system’s pre-set threshold. They display the speed with either an instruction to slow down or a sad face in red. A happy face or thank you is shown in green for drivers travelling within the speed limits.

Most of the VAS are fixed to existing light columns while some are solar powered. The signs are Conformité Européene (CE)-marked for quality and safety and are built with the latest Swarco LEDs, which are said to provide optical output for increased reliability as well as reduced power consumption.

Chhaganlal J Dabhi, project engineer for Brent Council’s Highways and Infrastructure Service, said: “One of the most common causes of accidents involving P2Ws is high speeds. And high speeds can cause severe injuries and fatalities, particularly for a motorbike rider who is the most exposed and vulnerable. However, we also know that one of the most effective measures to reduce accidents can be to inform all road users of the hazards and prevailing dangers, and advise them accordingly.”

Urban Traffic Control

For more information on companies in this article

Related Content

  • The debut of Swarco McCain on the world stage
    August 29, 2022
    For the past six years, Swarco has been running a wholly-owned affiliate in the ITS industry in Vista, California: McCain Incorporated. Now at the ITS World Congress, the company says this is the ideal moment to debut the company’s new name, Swarco McCain, exclusively on Swarco’s stand. This is in line with the Austrian-headquartered group of companies branding strategy of one Swarco and has now anchored the brand name also in the legal entity’s name of its Californian subsidiary. 
    Read More
  • Pan-European speed checks start today
    August 18, 2014
    Police officers across Europe commence a week-long speed enforcement operation starting today, 18 August. During the operation, co-ordinated by the European Traffic Police Network (TISPOL), officers will use a number of speed detection methods across all types of road. The purpose of the operation is to raise awareness of the dangers of speeding, and to remind drivers of the benefits for all road users of driving at speeds that are both legal and appropriate. "We urge all drivers to challenge their own
    Read More
  • USDoT responds to death crash 'crisis' on roads 
    November 4, 2021
    'First-ever' national safety-first roadway strategy comes as 20,160 die in first half of 2021
    Read More
  • StreetLight Data maps future
    February 20, 2019
    Laura Schewel of StreetLight Data talks to Adam Hill about the importance of measuring what you do – and about how paint will remain perhaps the most important piece of technology in the city planners’ armoury for a decade to come Transportation is dangerous, responsible for 30% of global cargo emissions today. Some experts believe that it will be responsible for 80% by 2050. And that’s before you even get on to the safety question - just ask tech entrepreneur Laura Schewel. “Transportation is getting wo
    Read More

Highlighted Content