Skip to main content

Swarco installs 34 VAS signs to calm speeding in Brent

Swarco Traffic has installed 34 vehicle-activated signs (VAS) at key locations in the UK borough of Brent to support its council in reducing collisions, road danger and accidents that involve powered two-wheelers (P2Ws) such as motorcycles and mopeds. Motorcycles account for 19% of all road user deaths despite representing 1% of total road traffic, according to the National Think Road Safety Campaign. VAS are activated when an approaching vehicle is travelling over the system’s pre-set threshold.
June 26, 2018 Read time: 2 mins

129 Swarco Traffic has installed 34 vehicle-activated signs (VAS) at key locations in the UK borough of Brent to support its council in reducing collisions, road danger and accidents that involve powered two-wheelers (P2Ws) such as motorcycles and mopeds. Motorcycles account for 19% of all road user deaths despite representing 1% of total road traffic, according to the National Think Road Safety Campaign.

VAS are activated when an approaching vehicle is travelling over the system’s pre-set threshold. They display the speed with either an instruction to slow down or a sad face in red. A happy face or thank you is shown in green for drivers travelling within the speed limits.

Most of the VAS are fixed to existing light columns while some are solar powered. The signs are Conformité Européene (CE)-marked for quality and safety and are built with the latest Swarco LEDs, which are said to provide optical output for increased reliability as well as reduced power consumption.

Chhaganlal J Dabhi, project engineer for Brent Council’s Highways and Infrastructure Service, said: “One of the most common causes of accidents involving P2Ws is high speeds. And high speeds can cause severe injuries and fatalities, particularly for a motorbike rider who is the most exposed and vulnerable. However, we also know that one of the most effective measures to reduce accidents can be to inform all road users of the hazards and prevailing dangers, and advise them accordingly.”

For more information on companies in this article

Related Content

  • IAM Roadsmart: drivers must be more alert to protect pedestrians
    May 25, 2018
    UK charity IAM RoadSmart is urging drivers to be more alert as pedestrians now make up a quarter of all road deaths on the country’s roads. IAM refers to figures released by the Department for Transport (DfT) for 2016 – the most recent figures available - which revealed 448 pedestrians were killed. This is an increase of 10% over 2015 - the DfT says drivers failed to look in 42% of crashes while pedestrians did not look in 54% incidents. In addition, a fifth of drivers failed to judge the other perso
  • Turning off red light cameras costs lives, new research shows
    July 29, 2016
    Red light camera programs in 79 large US cities saved nearly 1,300 lives through 2014, researchers from the Insurance Institute for Highway Safety (IIHS) have found. Shutting down such programs has cost lives, with the rate of fatal red-light-running crashes shooting up 30 per cent in cities that have turned off cameras. Red-light-running crashes caused 709 deaths in 2014 and an estimated 126,000 injuries. Red light runners account for a minority of the people killed in such crashes. Most of those killed
  • IAM calls on government to increase targeted enforcement
    June 4, 2015
    The Institute of Advanced Motorists (IAM) is urging the new government to increase its efforts in promoting road safety by giving targeted enforcement a higher priority. With the yet-to-be-revealed figures for 2014 shaping up to show an increase in deaths and injuries on UK roads, the IAM believes the new government must make road traffic policing a core priority function for police forces and commissioners in England and Wales. The call comes following a survey conducted by the IAM throughout April 2
  • Europe’s road safety gains have stagnated EU
    March 17, 2017
    Europe will fail to meet its road death targets as enforcement budgets are slashed and drivers face an epidemic of distractions. The European Union will not achieve its aim of halving the number of people killed on its roads each year by 2020, delegates to Tispol’s (the organisation of European traffic police) annual conference in Manchester were told. “The target will be missed because there was only a 17% decrease in road fatalities across Europe between 2010 and 2015 when [the rate of reduction] should h