Skip to main content

Swarco installs 34 VAS signs to calm speeding in Brent

Swarco Traffic has installed 34 vehicle-activated signs (VAS) at key locations in the UK borough of Brent to support its council in reducing collisions, road danger and accidents that involve powered two-wheelers (P2Ws) such as motorcycles and mopeds. Motorcycles account for 19% of all road user deaths despite representing 1% of total road traffic, according to the National Think Road Safety Campaign. VAS are activated when an approaching vehicle is travelling over the system’s pre-set threshold.
June 26, 2018 Read time: 2 mins

129 Swarco Traffic has installed 34 vehicle-activated signs (VAS) at key locations in the UK borough of Brent to support its council in reducing collisions, road danger and accidents that involve powered two-wheelers (P2Ws) such as motorcycles and mopeds. Motorcycles account for 19% of all road user deaths despite representing 1% of total road traffic, according to the National Think Road Safety Campaign.

VAS are activated when an approaching vehicle is travelling over the system’s pre-set threshold. They display the speed with either an instruction to slow down or a sad face in red. A happy face or thank you is shown in green for drivers travelling within the speed limits.

Most of the VAS are fixed to existing light columns while some are solar powered. The signs are Conformité Européene (CE)-marked for quality and safety and are built with the latest Swarco LEDs, which are said to provide optical output for increased reliability as well as reduced power consumption.

Chhaganlal J Dabhi, project engineer for Brent Council’s Highways and Infrastructure Service, said: “One of the most common causes of accidents involving P2Ws is high speeds. And high speeds can cause severe injuries and fatalities, particularly for a motorbike rider who is the most exposed and vulnerable. However, we also know that one of the most effective measures to reduce accidents can be to inform all road users of the hazards and prevailing dangers, and advise them accordingly.”

For more information on companies in this article

Related Content

  • Clearview Intelligence: The UK failing to embrace innovation to tackle road safety
    November 10, 2017
    60.3% of the 2,000 road safety professionals who attended the premier highway event at Highways UK revealed in a survey that new technologies and road safety innovations are vital to improving driver behaviour and road safety. However, 44% of the attendees are not adopting new road safety innovations today, according to the latest research conducted by Clearview Intelligence (CI).
  • In-vehicle systems as enforcement enablers?
    January 30, 2012
    From an enforcement perspective at least, Toyota's recent recalls over problems with accelerator pedal assemblies had a positive outcome in that for the first time a major motor manufacturer outside of the US acknowledged publicly what many have known or suspected for quite a while: that the capability exists within certain car companies to extract data from a vehicle onboard unit which can be used to help ascertain, if not prove outright, just what was happening in the vital seconds up to an accident or cr
  • Swarco launches new fully programmable VMS
    May 12, 2015
    Swarco Traffic’s new, fully programmable variable message sign (VMS) delivers exceptional levels of clarity, durability and life-expectancy, says the company. An evolution of its proven 3G optic, the new version is available with 3G6 or 3G7 optic and is a full colour RGB matrix sign featuring significantly reduced power consumption for longer-life operation and further improved reliability.
  • McCain expands sign offerings with Swarco technology
    March 16, 2017
    US traffic control equipment supplier, McCain, has enhanced its range of full colour dynamic message signs (DMS) by incorporating Swarco’s LED technology. The range, including variable message, blank out and lane control signs now includes new features that improve viewing and maintaining dynamic message signs, while offering lower power consumption. McCain signs are used communicating traffic conditions, emergency alerts, detours, lane changes, rerouting, and the like to drivers. Building on technology