Swarco installs 34 VAS signs to calm speeding in Brent

Swarco Traffic has installed 34 vehicle-activated signs (VAS) at key locations in the UK borough of Brent to support its council in reducing collisions, road danger and accidents that involve powered two-wheelers (P2Ws) such as motorcycles and mopeds. Motorcycles account for 19% of all road user deaths despite representing 1% of total road traffic, according to the National Think Road Safety Campaign. VAS are activated when an approaching vehicle is travelling over the system’s pre-set threshold.
June 26, 2018 Read time: 2 mins

129 Swarco Traffic has installed 34 vehicle-activated signs (VAS) at key locations in the UK borough of Brent to support its council in reducing collisions, road danger and accidents that involve powered two-wheelers (P2Ws) such as motorcycles and mopeds. Motorcycles account for 19% of all road user deaths despite representing 1% of total road traffic, according to the National Think Road Safety Campaign.

VAS are activated when an approaching vehicle is travelling over the system’s pre-set threshold. They display the speed with either an instruction to slow down or a sad face in red. A happy face or thank you is shown in green for drivers travelling within the speed limits.

Most of the VAS are fixed to existing light columns while some are solar powered. The signs are Conformité Européene (CE)-marked for quality and safety and are built with the latest Swarco LEDs, which are said to provide optical output for increased reliability as well as reduced power consumption.

Chhaganlal J Dabhi, project engineer for Brent Council’s Highways and Infrastructure Service, said: “One of the most common causes of accidents involving P2Ws is high speeds. And high speeds can cause severe injuries and fatalities, particularly for a motorbike rider who is the most exposed and vulnerable. However, we also know that one of the most effective measures to reduce accidents can be to inform all road users of the hazards and prevailing dangers, and advise them accordingly.”

Urban Traffic Control

For more information on companies in this article

Related Content

  • Report supports calls for EU target to reduce serious road injuries
    November 24, 2016
    Newly-published research carried out for the European Commission recommends that the EU should set a target to reduce the number of people seriously injured in road collisions. The report, Study on Serious Road Traffic Injuries in the EU, claims that 135,000 people were seriously injured on European roads in 2014, according to figures published by the European Commission for the first time in April. While the number of deaths on European roads has fallen dramatically over the last decade, serious injuri
    Read More
  • McCain VMS for PennDoT I-76 smart corridor near Philadelphia
    November 15, 2018
    McCain’s variable speed limit signs have been chosen for the new Interstate 76 (Schuylkill Expressway) smart corridor initiatives. The Swarco Group subsidiary says the deal with Pennsylvania Department of Transportation (PennDoT) is one of its largest variable messaging signs (VMS) deployments on the US east coast. McCain distributor M.H. Corbin has been awarded the contract for 76 signs to be installed over the next year along nearly 50 miles of the I-76 between King of Prussia and Philadelphia – a majo
    Read More
  • Swarco launches new street-level signals for cycle lanes
    March 10, 2016
    Swarco Traffic has launched a range of highly reliable mini-signals for towns and cities looking to install street-level signals for bicycle lanes. The first signals are already being installed in the UK on new Cycle Superhighway routes. The signals use a bespoke LED technology with high light output, low energy consumption and virtually no maintenance.
    Read More
  • Reduce fatal crashes? Get police on the road
    July 8, 2019
    There are many elements to speed enforcement - but research suggests there is a strong correlation between getting police on the roads and reducing fatal collisions There are a variety of elements which go into successful speed enforcement. The European Union’s blueprint for this (see 10 Rules…) ranges from prioritising roads to offender education courses, and from legislation to data. But research suggests that one of the key factors is visibility – drivers need to see technology in action or police on
    Read More

Highlighted Content