Skip to main content

Zendrive: lunchtime driving in San Francisco riskier than rush hour

Lunch-hour driving across the San Francisco Bay Area between 11.00am and 2.00pm is riskier than morning and evening rush hour commutes with more than 50% of routes presenting a greater risk to drivers during lunch hour. These latest findings come from Zendrive’s Bay Area Commute Safety Snapshot which also revealed that the San Mateo Bridge is overall more dangerous during morning commutes between 6.00am to 11.00am.
January 23, 2018 Read time: 2 mins
Lunch-hour driving across the San Francisco Bay Area between 11.00am and 2.00pm is riskier than morning and evening rush hour commutes with more than 50% of routes presenting a greater risk to drivers during lunch hour. These latest findings come from Zendrive’s Bay Area Commute Safety Snapshot which also revealed that the San Mateo Bridge is overall more dangerous during morning commutes between 6.00am to 11.00am.


The study measured phone use and aggressive driving across 1,250,000 trips by 100,000 drivers in November 2017. It focused on 62 routes going to and from the city-county, including I-280, which it found to be more dangerous than U.S. 101.

Zendrive aggregated and anonymized 100,000 individual drivers via sensors in smartphones and analysed their behaviour in real time. It based its inquiry on phone use (handheld, hands-free; texting/emailing; and physically engaging with a phone while the vehicle is moving), rapid acceleration, speeding and hard braking.

In April 2017, Zendrive released the distracted driver behaviour survey which found that Americans use their mobile phones 88% of the time they get behind the wheel.

Jonathan Matus, CEO of Zendrive, said: "Commuters use their smartphones all day, and on the road, doing what they believe makes them more efficient multi-taskers. But that has resulted in some of the riskiest driving behaviour. Crashes and car-related fatalities are at an all-time high, in large part because of distracted driving. Our safety snapshot finds that using your phone while driving can have hazardous results. We hope to shed light on how widespread risky driving has become, and to help break hard-working commuters of these driving habits."

More information on how each major Bay Area highway and commute route ranked is available %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 link-external here false https://www.zendrive.com/commute/ false false%>.

Related Content

  • Citilog and Signal Group sign strategic alliance
    March 26, 2014
    France’s Citilog and Signal Group of the US yesterday signed a ‘strategic alliance’ to combine their technologies, with the aim of delivering advanced ITS video analytics solutions to the North American market. Citilog will combine its capabilities in video analytics with Signal Group’s expertise in traffic controllers, with the first product designed to reduce traffic waiting times at intersections through the integration of real-time queue length calculation into adaptive intersection control.
  • BM Mobility launches electric bike-sharing service in Malaysia
    August 14, 2018
    BM Mobility has launched its Revgo electric bike-sharing service at the University of Malaya in Malaysia to provide an environmentally friendly mode of transport. A report by The Straits Times says the company will deploy 170 bikes which can travel up to 20km an hour and reach 50km on a full charge. RevGo bikes were initially deployed at the University in July, which according to BM Mobility, now has around 1,000 registered members. The campus has eight parking sites and two charging stations which can
  • Japan to equip 5G base stations on traffic lights
    June 24, 2019
    The Government of Japan is to install 5G wireless communications base stations on traffic signals nationwide by 2025. A report by The Japan News says the project is expected to reduce costs for telecommunications service providers. As part of the project, traffic signals will be equipped with devices to measure the amount of traffic. The information sent from the stations to the vehicles is expected to support autonomous driving. Japan is not the only company looking to harness the potential of 5G. In F
  • Early bird registrations open for ITS Europe
    March 20, 2019
    ITS Europe has opened early bird registrations for this year’s congress taking place in Eindhoven from the 3-6 June. Under the theme ‘Fulfilling ITS Promises’, the European Programme Committee is presenting seven topics. These include deploying new mobility services – from experiments to experience; a breath of fresh air; connected, cooperative and automated mobility; enhancing the efficiency of freight transport; enablers of digital infrastructure; transport network operations; and disruption start-ups &