Zendrive: lunchtime driving in San Francisco riskier than rush hour

Lunch-hour driving across the San Francisco Bay Area between 11.00am and 2.00pm is riskier than morning and evening rush hour commutes with more than 50% of routes presenting a greater risk to drivers during lunch hour. These latest findings come from Zendrive’s Bay Area Commute Safety Snapshot which also revealed that the San Mateo Bridge is overall more dangerous during morning commutes between 6.00am to 11.00am.
January 23, 2018 Read time: 2 mins
Lunch-hour driving across the San Francisco Bay Area between 11.00am and 2.00pm is riskier than morning and evening rush hour commutes with more than 50% of routes presenting a greater risk to drivers during lunch hour. These latest findings come from Zendrive’s Bay Area Commute Safety Snapshot which also revealed that the San Mateo Bridge is overall more dangerous during morning commutes between 6.00am to 11.00am.


The study measured phone use and aggressive driving across 1,250,000 trips by 100,000 drivers in November 2017. It focused on 62 routes going to and from the city-county, including I-280, which it found to be more dangerous than U.S. 101.

Zendrive aggregated and anonymized 100,000 individual drivers via sensors in smartphones and analysed their behaviour in real time. It based its inquiry on phone use (handheld, hands-free; texting/emailing; and physically engaging with a phone while the vehicle is moving), rapid acceleration, speeding and hard braking.

In April 2017, Zendrive released the distracted driver behaviour survey which found that Americans use their mobile phones 88% of the time they get behind the wheel.

Jonathan Matus, CEO of Zendrive, said: "Commuters use their smartphones all day, and on the road, doing what they believe makes them more efficient multi-taskers. But that has resulted in some of the riskiest driving behaviour. Crashes and car-related fatalities are at an all-time high, in large part because of distracted driving. Our safety snapshot finds that using your phone while driving can have hazardous results. We hope to shed light on how widespread risky driving has become, and to help break hard-working commuters of these driving habits."

More information on how each major Bay Area highway and commute route ranked is available %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 link-external here false https://www.zendrive.com/commute/ false false%>.

Urban Traffic Control

Related Content

  • Baidu tests two driverless cars on China expressway
    June 27, 2018
    Chinese artificial intelligence company Baidu has tested two self-driving cars for the first time along a 33km section of an unused expressway in Tianjin City. A news report says that the trial helped developers collect data on the cars’ performance and their ability to sense the road environment. The test site is part of the Tangshan-Langfang expressway, which is scheduled to open in the Hebei province later this year.
    Read More
  • Book your place at MaaS Market Conference
    February 3, 2017
    MaaS Market, which concentrates on Mobility as a Service, takes place at the Inmarsat Conference Centre, London, UK on 22 and 23 March 2017, looking at new ways of getting people to their destination and new ways for them to pay for transport services. There are only a limited number of delegate places still available for this two-day, international, senior-level conference, so visit www.MaaS-Market.com to view the programme and reserve your place.
    Read More
  • Gardasoft liquid lens provides faster focus and better images
    March 21, 2018
    Gardasoft is demonstrating how to capture high-quality images of fast-moving vehicles using an innovative liquid lens concept. This, the company says, provides significant performance benefits over traditional, fixed-focus lenses. Many ITS applications require vision systems which can cope with widely varying distances between object and camera. A challenge in the ITS space is the high speeds which can be encountered, particularly in free-flowing traffic. Gardasoft’s approach features a shape-changing
    Read More
  • Washington in focus
    May 20, 2012
    For nearly two decades, the highly populated Washington Metropolitan area has experienced unrelenting growth in traffic volumes. Mitigating the concomitant problems resulted in the establishment of the Washington Corridor Initiative and significant local ITS initiatives which are the focus of events, sessions, and tours as an integral part of year’s ITS America Annual Meeting.
    Read More

Highlighted Content