Xerox unveils Conduent’s new global brand identity

Xerox has announced the latest milestone in its plan to separate into two independent publicly-traded companies, by unveiling the global brand identity of Conduent Incorporated, its business process services company.
October 7, 2016 Read time: 1 min

4186 Xerox has announced the latest milestone in its plan to separate into two independent publicly-traded companies, by unveiling the global brand identity of Conduent Incorporated, its business process services company.

The name Conduent is inspired by the company’s expertise in managing transactional relationships between their clients and their constituents in areas like customer care, transportation solutions, healthcare, and digital payments. Like the name itself, the brand identity reflects the way Conduent aims to work as an extension of its clients, helping them drive loyalty, retention and customer satisfaction.

According to Conduent CEO Ashok Vemur, the brand identity signifies core ideas behind the company and the value it creates for clients. He says both enterprises and governments are seeking ways to improve and modernise the way they interact with their constituents and clients.  “We are forming a company built around an unwavering focus on our client’s needs, delivery excellence and a set of core values – all in service of creating more consistent experiences and returns for our stakeholders,” he said.

Urban Traffic Control

For more information on companies in this article

Related Content

  • Sorting sensible from shiny in tolling technology
    December 11, 2014
    Instead of always striving for the latest shiny toys Kevin Hoeflich of HNTB advises a 10-steps method for selecting the most appropriate technology. Amid the hype and razzmatazz surrounding the launch of Apple’s iPhone 6, the company also announced its new mobile payment system, Apple Pay. Built into the new iPhone 6, Apple Pay works at 220,000 merchants across America and is supported by major US banks and the big three credit card companies.
    Read More
  • Technology and finance shapes up to make MaaS happen
    June 7, 2017
    The technology and finance aspects needed for Mobility as a Service (MaaS) to become widely adopted are taking shape as Geoff Hadwick and Colin Sowman hear. Sampo Hietanen, CEO of MaaS Global and ‘father’ of MaaS, started his address to ITS International’s recent MaaS Market conference in London by saying: “All of the problems that can be solved by a company or group of companies have already been solved, and now we are left with the big ones such as housing, transport and health. He called MaaS the “Netfli
    Read More
  • New partnership puts Milton Keynes at heart of the smart cities revolution
    November 17, 2014
    Indian IT company Tech Mahindra has joined forces with The Open University (OU) and Milton Keynes Council in leading the charge in the United Kingdom's smart cities revolution, in an agreement which will see the parties work closely together in researching key areas behind smart cities. Smart cities harness the power of big data to improve the running of key services such as energy and transport, making them more reliable and efficient. The new partnership will focus its efforts on: Energy; Transportatio
    Read More
  • Conduent upgrades New York tolling tech 
    February 24, 2022
    Contracts support the MTA, NYSTA and Port Authority of New York and New Jersey
    Read More

Highlighted Content