Xerox unveils Conduent’s new global brand identity

Xerox has announced the latest milestone in its plan to separate into two independent publicly-traded companies, by unveiling the global brand identity of Conduent Incorporated, its business process services company.
October 7, 2016 Read time: 1 min

4186 Xerox has announced the latest milestone in its plan to separate into two independent publicly-traded companies, by unveiling the global brand identity of Conduent Incorporated, its business process services company.

The name Conduent is inspired by the company’s expertise in managing transactional relationships between their clients and their constituents in areas like customer care, transportation solutions, healthcare, and digital payments. Like the name itself, the brand identity reflects the way Conduent aims to work as an extension of its clients, helping them drive loyalty, retention and customer satisfaction.

According to Conduent CEO Ashok Vemur, the brand identity signifies core ideas behind the company and the value it creates for clients. He says both enterprises and governments are seeking ways to improve and modernise the way they interact with their constituents and clients.  “We are forming a company built around an unwavering focus on our client’s needs, delivery excellence and a set of core values – all in service of creating more consistent experiences and returns for our stakeholders,” he said.

Urban Traffic Control

For more information on companies in this article

Related Content

  • Sharing data creates value - IRF Geneva
    December 21, 2021
    A report on the sharing of data to improve mobility has come up with a policy framework for the industry. Susanna Zammataro, director general of the International Road Federation in Geneva, explains to Adam Hill why this can empower companies and organisations
    Read More
  • Report identifies Nashville region transportation needs
    January 30, 2013
    The results of an IBM study of transportation in Nashville and the surrounding region to accelerate its move to better, safer and more reliable transportation for the Nashville region’s citizens released by the Transit Alliance of middle Tennessee and IBM pinpoints areas that could benefit from immediate investment and would help relieve current stress. It also identifies long-term initiatives that could help spur future economic growth and livability in the region. The Transit Alliance commissioned IBM to
    Read More
  • Jonathan Raper from TransportAPI is surfing the open data tidal wave
    August 13, 2015
    Jonathan Raper, managing director of the TransportAPI talks to Colin Sowman about the benefits open data can bring to the public transport sector. That the digital revolution would change the world, including transport, was never in doubt but the question has always been: how? Now, with the ‘Millennium Bug’ relegated to a question on quiz shows, the potential and challenges of digital technology are starting to take shape - and Jonathan Raper is in the vanguard. Raper is managing director of the open data t
    Read More
  • ITS America Annual Meeting - setting the scene
    May 1, 2012
    Gloria J. Jeff, District of Columbia Department of Transportation, and one of the co-chairs of the 2012 Annual Meeting Organizing Committee, sets the scene on what will be this year’s most important event for the ITS industry.
    Read More

Highlighted Content