Xerox unveils Conduent’s new global brand identity

Xerox has announced the latest milestone in its plan to separate into two independent publicly-traded companies, by unveiling the global brand identity of Conduent Incorporated, its business process services company.
October 7, 2016 Read time: 1 min

4186 Xerox has announced the latest milestone in its plan to separate into two independent publicly-traded companies, by unveiling the global brand identity of Conduent Incorporated, its business process services company.

The name Conduent is inspired by the company’s expertise in managing transactional relationships between their clients and their constituents in areas like customer care, transportation solutions, healthcare, and digital payments. Like the name itself, the brand identity reflects the way Conduent aims to work as an extension of its clients, helping them drive loyalty, retention and customer satisfaction.

According to Conduent CEO Ashok Vemur, the brand identity signifies core ideas behind the company and the value it creates for clients. He says both enterprises and governments are seeking ways to improve and modernise the way they interact with their constituents and clients.  “We are forming a company built around an unwavering focus on our client’s needs, delivery excellence and a set of core values – all in service of creating more consistent experiences and returns for our stakeholders,” he said.

Urban Traffic Control

For more information on companies in this article

Related Content

  • Managed motorways, hard shoulder running aids safety, saves time
    January 30, 2012
    The announcement that, in 2012/13, work to extend Managed Motorways to Junctions 5-8 of the M6 near Birmingham in the West Midlands is scheduled to start marks the next step for the UK's hard shoulder running concept, first introduced on the M42 in 2006. The M6 scheme is in fact one of several announced; over the next few years work will start on applying Managed Motorways to various sections of the M1, M25 London Orbital, M60 and M62. According to Paul Unwin, senior project manager with the Highways Agency
    Read More
  • Irdeto security expert: ‘Think maliciously to beat hackers’
    September 4, 2018
    Increased connectivity in transportation is a potential goldmine for hackers. To stop them, Stacy Janes at Irdeto says it’s important to think ‘maliciously’. Adam Hill talks to him about ITS’s weak points – and why turning up car radios could be enough to bring auto manufacturers to their knees
    Read More
  • IBTTA 2010 meeting focuses on sustainability
    February 2, 2012
    Ken Philmus, chief meeting organiser, talks about what attendees can expect to see at this year's IBTTA annual meeting and exhibition
    Read More
  • Advanced Driver Assistance Systems: a solution or another problem?
    November 27, 2013
    Do Advanced Driver Assistance Systems represent a positive step forward for safety, or something of a safety risk? Jason Barnes discusses the issue with leading industry figures. Advanced Driver Assistance Systems (ADAS) are already common. Anti-lock brakes or electronic stability control are well understood and are either fitted as standard or frequently requested by new vehicle buyers. More advanced ADAS features are appearing on many top-end vehicles and the trickle-down has already started. Adaptive
    Read More

Highlighted Content