Volvo Car Mobility launches M brand in Sweden and US

Volvo Car Mobility will launch its M car sharing service in Sweden and the US in Spring 2019 to help provide an alternative to car ownership. The brand is intended to offer users a personalised on-demand service via an app. M is developing proprietary technology which asks users about their needs and preferences. The vehicle will draw learnings and data from the company’s car sharing service in Sweden called Sunfleet, which operates 1,700 cars. The service will be integrated with M from next year and wi
July 23, 2018 Read time: 1 min
609 Volvo Car Mobility will launch its M car sharing service in Sweden and the US in Spring 2019 to help provide an alternative to car ownership. The brand is intended to offer users a personalised on-demand service via an app.


M is developing proprietary technology which asks users about their needs and preferences.

The vehicle will draw learnings and data from the company’s car sharing service in Sweden called Sunfleet, which operates 1,700 cars. The service will be integrated with M from next year and will be available to all existing members.

Stockholm, Sweden, will be M's base of operations, where a beta test will take place this autumn.

Urban Traffic Control

For more information on companies in this article

Related Content

  • Advanced Driver Assistance Systems: a solution or another problem?
    November 27, 2013
    Do Advanced Driver Assistance Systems represent a positive step forward for safety, or something of a safety risk? Jason Barnes discusses the issue with leading industry figures. Advanced Driver Assistance Systems (ADAS) are already common. Anti-lock brakes or electronic stability control are well understood and are either fitted as standard or frequently requested by new vehicle buyers. More advanced ADAS features are appearing on many top-end vehicles and the trickle-down has already started. Adaptive
    Read More
  • New Volvo challenges connected car thinking
    September 8, 2014
    In America, the introduction of the Wi-Fi Innovation Act has sees the debate over the future of the 5.9GHz band and the potential to open it up to non-licenced users, enter a new phase. Amid the claim and counter-claim of the opposing camps, the launch of Volvo’s new XC90 is easily overlooked and while a connection between the two is not immediately apparent, the new all-wheel drive SUV could be a game-changer.
    Read More
  • Nothing basic about universal basic mobility
    May 5, 2022
    The concept of universal basic mobility is here: but Shared-Use Mobility Center CEO Benjamin de la Peña tells Ben Spencer that such schemes may not be looking at the right targets
    Read More
  • AT&T shows connected car of the future
    January 14, 2013
    AT&T is joining the connected car market, with the unveiling of its connected car program at the recent Consumer Electronics Show. According to AT&T mobility CEO Ralph de la Vega, analysts expect more than 20 million connected cars will take to the road in the next three years, and AT&T wants to be at the forefront of this emerging market. The company demonstrated its intentions in a video showing the kind of technologies that can be expect its vision of the future connected car, including biometric sensors
    Read More

Highlighted Content