Volvo Car Mobility launches M brand in Sweden and US

Volvo Car Mobility will launch its M car sharing service in Sweden and the US in Spring 2019 to help provide an alternative to car ownership. The brand is intended to offer users a personalised on-demand service via an app. M is developing proprietary technology which asks users about their needs and preferences. The vehicle will draw learnings and data from the company’s car sharing service in Sweden called Sunfleet, which operates 1,700 cars. The service will be integrated with M from next year and wi
July 23, 2018 Read time: 1 min
609 Volvo Car Mobility will launch its M car sharing service in Sweden and the US in Spring 2019 to help provide an alternative to car ownership. The brand is intended to offer users a personalised on-demand service via an app.


M is developing proprietary technology which asks users about their needs and preferences.

The vehicle will draw learnings and data from the company’s car sharing service in Sweden called Sunfleet, which operates 1,700 cars. The service will be integrated with M from next year and will be available to all existing members.

Stockholm, Sweden, will be M's base of operations, where a beta test will take place this autumn.

Urban Traffic Control

For more information on companies in this article

Related Content

  • Report calls for per-mile road charging scheme in London
    April 30, 2019
    London’s mayor Sadiq Khan has been urged to replace the city’s existing road charge schemes with a single system that charges drivers per mile. Called City Move, the scheme would apply in areas of high demand and poor air quality. Rates would vary by vehicle emissions, local levels of congestion and pollution and availability of public transport alternatives – but would be set before the journey begins. A report by thinktank Centre for London - Green Light: Next Generation of Road User Charging for a Hea
    Read More
  • Dutch strike public/private balance to introduce C-ITS services
    November 15, 2017
    Connected-ITS applications are due to appear on a nation-wide scale this summer, through the Netherlands’ Talking Traffic Partnership – if all goes to plan. Jon Masters reports. The Netherlands’ Talking Traffic Partnership (TTP) looks almost too good to be true: an artificial market set up and supported by national, regional and local government to accelerate deployment of Connected ITS (C-ITS) applications. If it does have any serious flaws, these are going to become apparent quite soon, because the first
    Read More
  • Suppliers reshape to provide tolling and traffic management expertise
    August 2, 2013
    Jason Barnes examines the trend towards single source supply of complete tolling and traffic management solutions with some senior tolling industry figures. Only a few years back, the major tolling system suppliers were aggressively positioning themselves as one-stop shops for tolling solutions and operations. No sooner has that little flurry of innovation settled than another trend has emerged – tolling companies wanting to become major ITS suppliers as well. Various tolling company seniors have in recent
    Read More
  • Transport for West Midlands and Whim set to pioneer MaaS in the UK
    December 16, 2016
    The West Midlands region in the UK is to pilot Mobility as Service (MaaS) to its residents. The service, Whim by Finnish MaaS operator MaaS Global, will be launched in the West Midlands metropolitan area in early 2017. The launch follows a Memorandum of Understanding (MoU) by the West Midlands Combined Authority (WMCA), transport service providers National Express and SilverRail, Birmingham City Council and MaaS Global. Other transport companies will be welcomed onboard the Whim service in the future. Th
    Read More

Highlighted Content