Volvo Car Mobility launches M brand in Sweden and US

Volvo Car Mobility will launch its M car sharing service in Sweden and the US in Spring 2019 to help provide an alternative to car ownership. The brand is intended to offer users a personalised on-demand service via an app. M is developing proprietary technology which asks users about their needs and preferences. The vehicle will draw learnings and data from the company’s car sharing service in Sweden called Sunfleet, which operates 1,700 cars. The service will be integrated with M from next year and wi
July 23, 2018 Read time: 1 min
609 Volvo Car Mobility will launch its M car sharing service in Sweden and the US in Spring 2019 to help provide an alternative to car ownership. The brand is intended to offer users a personalised on-demand service via an app.


M is developing proprietary technology which asks users about their needs and preferences.

The vehicle will draw learnings and data from the company’s car sharing service in Sweden called Sunfleet, which operates 1,700 cars. The service will be integrated with M from next year and will be available to all existing members.

Stockholm, Sweden, will be M's base of operations, where a beta test will take place this autumn.

Urban Traffic Control

For more information on companies in this article

Related Content

  • The importance of going with the flow
    April 6, 2018
    Ensuring worker safety and up-to-date driver information is crucial to ensure that roadworks are not a source of danger and delay. Andrew Williams looks at a scheme on the A14 in Cambridgeshire, UK. In recent years, portable workzone ITS solutions have emerged as important tools in the management of major roadworks and system upgrade projects - and are viewed as an increasingly vital means of ensuring any ongoing traffic flow disruption is kept to a minimum. The technology forms a central component of an
    Read More
  • BART launches multi-modal trip planner app in San Francisco
    January 22, 2019
    Bay Area Rapid Transit (BART) has launched a trip planner app in San Francisco to provide commuters with access to various transportation modes and information on service disruptions. The BART Trip Planner was developed in collaboration with HaCon – whose software processes transit data from more than 30 operators including buses, trains, ferries and cable cars. BART says the app takes walking, cycling and car routes and the state of traffic into account to give users a realistic comparison of their commu
    Read More
  • Oxa joins Sunderland AV shuttle programme
    January 20, 2025
    UK city initiative aims to show how AVs can connect people to key destinations
    Read More
  • BlackBerry invests in CerebrumX Lab AI deep learning for vehicle data
    April 12, 2023
    Firm says it will develop embedded in-car synthetic sensors to collect information
    Read More

Highlighted Content