Volvo Car Mobility launches M brand in Sweden and US

Volvo Car Mobility will launch its M car sharing service in Sweden and the US in Spring 2019 to help provide an alternative to car ownership. The brand is intended to offer users a personalised on-demand service via an app. M is developing proprietary technology which asks users about their needs and preferences. The vehicle will draw learnings and data from the company’s car sharing service in Sweden called Sunfleet, which operates 1,700 cars. The service will be integrated with M from next year and wi
July 23, 2018 Read time: 1 min
609 Volvo Car Mobility will launch its M car sharing service in Sweden and the US in Spring 2019 to help provide an alternative to car ownership. The brand is intended to offer users a personalised on-demand service via an app.


M is developing proprietary technology which asks users about their needs and preferences.

The vehicle will draw learnings and data from the company’s car sharing service in Sweden called Sunfleet, which operates 1,700 cars. The service will be integrated with M from next year and will be available to all existing members.

Stockholm, Sweden, will be M's base of operations, where a beta test will take place this autumn.

Urban Traffic Control

Related Content

  • January 30, 2018
    Parkeon and Cale to form parking services and urban mobility company
    Parkeon has reached an agreement with Sweden-based Cale to establish a new umbrella organisation in parking services and urban mobility. The transaction aims to provide additional resources for research and development (R&D) as well as create a worldwide client base.
    Read More
  • March 16, 2012
    Google maps the future of traffic and travel information?
    Will the relentless growth of Google lead to it becoming the ultimate provider of travel information services? Huw Williams investigates Google’s strategy and David Crawford discovers what two principal rivals are doing to keep pace. In the first weeks of 2012 one company staked two divergent claims on the future of transport. One is the science fiction of only a decade ago, turned into reality: the driverless car. The other seems more prosaic, yet in its own way is just as significant a marker of the futur
    Read More
  • October 26, 2017
    USDoT looks at the costs and potential benefits of connected vehicles
    David Crawford looks at latest lessons learned from the trials of connected vehicles in the US. The progress of connected vehicle (CV) technologies takes centre stage among the hot topics highlighted in the September 2017 edition – the first since 2014 – of the ‘ITS Benefits, Costs and Lessons Learned’ survey from the US ITS Joint Program Office (JPO). The organisation is an arm of the US Department of Transportation (USDoT).
    Read More
  • December 16, 2014
    Do satellites provide a heavenly view of tolling’s future?
    Satellite-based tolling opens up new options for authorities and can be integrated with DSRC systems as David Crawford discovers. As the proud custodian of the European Union (EU)’s longest road network covered by a single (truck) charging scheme – and the only one to include all major roads - Slovakia has become the continent’s poster-nation for the virtues of GNSS/CN (Global Navigation Satellite System/Cellular Network)-based tolling. It is also proved to be a very fast implementer. Speaking at the 2014 I
    Read More

Highlighted Content