Volvo Car Mobility launches M brand in Sweden and US

Volvo Car Mobility will launch its M car sharing service in Sweden and the US in Spring 2019 to help provide an alternative to car ownership. The brand is intended to offer users a personalised on-demand service via an app. M is developing proprietary technology which asks users about their needs and preferences. The vehicle will draw learnings and data from the company’s car sharing service in Sweden called Sunfleet, which operates 1,700 cars. The service will be integrated with M from next year and wi
July 23, 2018 Read time: 1 min
609 Volvo Car Mobility will launch its M car sharing service in Sweden and the US in Spring 2019 to help provide an alternative to car ownership. The brand is intended to offer users a personalised on-demand service via an app.


M is developing proprietary technology which asks users about their needs and preferences.

The vehicle will draw learnings and data from the company’s car sharing service in Sweden called Sunfleet, which operates 1,700 cars. The service will be integrated with M from next year and will be available to all existing members.

Stockholm, Sweden, will be M's base of operations, where a beta test will take place this autumn.

Urban Traffic Control

For more information on companies in this article

Related Content

  • Zipcar deploys car sharing service across eight London Boroughs
    January 3, 2018
    Floating car service Zipcar Flex (Zipcar), which is said to save 54% of transport costs compared to ride-hailing companies, has been made available to 3.5m Londoners across several Boroughs. The 29p per mile solution is designed to provide its members an environmentally friendly alternative to private car ownership and will only charge for the exact time of their trip. Members can use the car for a one-way journey and be dropped off in one of the thousands of spaces available within its Zipzone, which
    Read More
  • UrbanThings & SkedGo create passenger app
    December 15, 2023
    Ticketing specialist Urban Things says it will 'supercharge our journey planning offering'
    Read More
  • Volvo Cars developing kangaroo detection system
    November 5, 2015
    Volvo Cars is developing kangaroo detection technology to solve one of the most costly causes of traffic collisions in Australia. A team of Volvo Cars safety experts is in the Australian Capital Territory to film and study the roadside behaviour of kangaroos in their natural habitat. The data Volvo Cars collects will be used to develop the first ever kangaroo detection and collision avoidance system. According to the National Roads & Motorists’ Association (NRMA) there are over 20,000 kangaroo strikes on A
    Read More
  • Will mobile apps kick-start mobility pricing?
    January 5, 2016
    Thomas Hallauer from Ptolemus believes trials of connected road charging services will show the pay per mile concept will go much further than previously thought. Drivers are progressively becoming directly connected to the transport infrastructure and while the methods are changing, the innovation is really in the models rather than the technology.
    Read More

Highlighted Content