Volvo Car Mobility launches M brand in Sweden and US

Volvo Car Mobility will launch its M car sharing service in Sweden and the US in Spring 2019 to help provide an alternative to car ownership. The brand is intended to offer users a personalised on-demand service via an app. M is developing proprietary technology which asks users about their needs and preferences. The vehicle will draw learnings and data from the company’s car sharing service in Sweden called Sunfleet, which operates 1,700 cars. The service will be integrated with M from next year and wi
July 23, 2018 Read time: 1 min
609 Volvo Car Mobility will launch its M car sharing service in Sweden and the US in Spring 2019 to help provide an alternative to car ownership. The brand is intended to offer users a personalised on-demand service via an app.


M is developing proprietary technology which asks users about their needs and preferences.

The vehicle will draw learnings and data from the company’s car sharing service in Sweden called Sunfleet, which operates 1,700 cars. The service will be integrated with M from next year and will be available to all existing members.

Stockholm, Sweden, will be M's base of operations, where a beta test will take place this autumn.

Urban Traffic Control

For more information on companies in this article

Related Content

  • Via brings microtransit service in Seattle
    April 29, 2019
    Via has deployed a microtransit service comprising of Toyota Sienna vans to connect residents living in Seattle with more public transport. Via says it is working with King County Metro, Sound Transit and the city to offer a first- and last-mile service in south-east Seattle and Tukwila, a suburb in King County, at no additional charge. Each van can carry up to seven passengers to five Sound Transit Link light rail stations: Mount Baker, Columbia City, Othello, Rainier Beach and Tukwila International Boul
    Read More
  • Masabi and Uber enter ride-sharing and transit ticketing partnership
    April 12, 2018
    UK-based Masabi will add public transit mobile ticketing into Uber’s app as part of a strategic partnership. Once an agreement is reached with a transit agency, Uber users will be able to book and display public transit tickets within the application to enable seamless multimodal journeys. Masabi’s Justride SDK will power Uber's ticketing option. The system intends to allow third party applications to request fare types, make payments and deliver visual barcode mobile tickets to a passenger through a
    Read More
  • A new beginning for travel information, based on users' needs
    February 3, 2012
    Despite its name, the EU's forthcoming SUNSET project could represent a new beginning for travel information services. Here, Susan Grant-Muller and Frances Hodgson from the Institute for Transport Studies at the University of Leeds detail a project which is intended to exert a greater influence on network users' travel habits
    Read More
  • Groupe PSA pilots Free2Move app in Seattle
    October 5, 2017
    Mobility solutions provider Groupe PSA is to launch its Free2Move smartphone app in Seattle – the first such application in the US. The mobility solutions app interacts with a range of car and bike sharing providers allowing users to compare location, characteristics and operating costs of available transportation options, including offerings from Car2Go, Zipcar then TravelCar. Several bike sharing services such as Ofo Bike, Lime Bike and Spin Bike will be added over the next 60 days.
    Read More

Highlighted Content