Volvo Car Mobility launches M brand in Sweden and US

Volvo Car Mobility will launch its M car sharing service in Sweden and the US in Spring 2019 to help provide an alternative to car ownership. The brand is intended to offer users a personalised on-demand service via an app. M is developing proprietary technology which asks users about their needs and preferences. The vehicle will draw learnings and data from the company’s car sharing service in Sweden called Sunfleet, which operates 1,700 cars. The service will be integrated with M from next year and wi
July 23, 2018 Read time: 1 min
609 Volvo Car Mobility will launch its M car sharing service in Sweden and the US in Spring 2019 to help provide an alternative to car ownership. The brand is intended to offer users a personalised on-demand service via an app.


M is developing proprietary technology which asks users about their needs and preferences.

The vehicle will draw learnings and data from the company’s car sharing service in Sweden called Sunfleet, which operates 1,700 cars. The service will be integrated with M from next year and will be available to all existing members.

Stockholm, Sweden, will be M's base of operations, where a beta test will take place this autumn.

UTC

Related Content

  • January 30, 2012
    Travel information is heading towards smartphones
    Travel information services are undergoing a step change as rapid increase in sales of smartphones brings ITS technology to consumers' fingertips. A virtuous circle of expanding capability is under way in traffic and travel information services, promising much for drivers and reduction of road congestion. A recent rapid rise in sales of smartphones has boosted numbers of vehicles carrying GPS enabled devices and so brought expansion of traffic data available for analysis and dissemination. Greater numbers o
    Read More
  • April 12, 2018
    Masabi and Uber enter ride-sharing and transit ticketing partnership
    UK-based Masabi will add public transit mobile ticketing into Uber’s app as part of a strategic partnership. Once an agreement is reached with a transit agency, Uber users will be able to book and display public transit tickets within the application to enable seamless multimodal journeys. Masabi’s Justride SDK will power Uber's ticketing option. The system intends to allow third party applications to request fare types, make payments and deliver visual barcode mobile tickets to a passenger through a
    Read More
  • October 5, 2017
    Groupe PSA pilots Free2Move app in Seattle
    Mobility solutions provider Groupe PSA is to launch its Free2Move smartphone app in Seattle – the first such application in the US. The mobility solutions app interacts with a range of car and bike sharing providers allowing users to compare location, characteristics and operating costs of available transportation options, including offerings from Car2Go, Zipcar then TravelCar. Several bike sharing services such as Ofo Bike, Lime Bike and Spin Bike will be added over the next 60 days.
    Read More
  • February 3, 2012
    A new beginning for travel information, based on users' needs
    Despite its name, the EU's forthcoming SUNSET project could represent a new beginning for travel information services. Here, Susan Grant-Muller and Frances Hodgson from the Institute for Transport Studies at the University of Leeds detail a project which is intended to exert a greater influence on network users' travel habits
    Read More

Highlighted Content