Volvo Car Mobility launches M brand in Sweden and US

Volvo Car Mobility will launch its M car sharing service in Sweden and the US in Spring 2019 to help provide an alternative to car ownership. The brand is intended to offer users a personalised on-demand service via an app. M is developing proprietary technology which asks users about their needs and preferences. The vehicle will draw learnings and data from the company’s car sharing service in Sweden called Sunfleet, which operates 1,700 cars. The service will be integrated with M from next year and wi
July 23, 2018 Read time: 1 min
609 Volvo Car Mobility will launch its M car sharing service in Sweden and the US in Spring 2019 to help provide an alternative to car ownership. The brand is intended to offer users a personalised on-demand service via an app.


M is developing proprietary technology which asks users about their needs and preferences.

The vehicle will draw learnings and data from the company’s car sharing service in Sweden called Sunfleet, which operates 1,700 cars. The service will be integrated with M from next year and will be available to all existing members.

Stockholm, Sweden, will be M's base of operations, where a beta test will take place this autumn.

UTC

Related Content

  • August 21, 2017
    MaaS Market conference platform for pioneering projects
    In opening the session on putting MaaS ideas into practice, Hans Arby, chief executive of UbiGo, told the conference that, “MaaS can mean different things to different people. This is why we decided to run MaaS under real conditions and launch the Gothenburg pilot scheme in 2013.” The trial involved 70 households paying €130/month for 6 months with participants agreeing that 20 cars could be put into storage. More than 12,000 bookings/transactions took place during the trial and there were no drop-outs. Ac
    Read More
  • June 7, 2017
    Technology and finance shapes up to make MaaS happen
    The technology and finance aspects needed for Mobility as a Service (MaaS) to become widely adopted are taking shape as Geoff Hadwick and Colin Sowman hear. Sampo Hietanen, CEO of MaaS Global and ‘father’ of MaaS, started his address to ITS International’s recent MaaS Market conference in London by saying: “All of the problems that can be solved by a company or group of companies have already been solved, and now we are left with the big ones such as housing, transport and health. He called MaaS the “Netfli
    Read More
  • June 5, 2015
    Mega trends will challenge transport technology
    Jon Masters investigates some of the longer term trends that will shape transportation over the next 20 years. Business analysts and investors have already placed their bets on a future of technological smart mobility services. In December last year, the Wall Street Journal reported that Uber, the on-demand taxi and lift share smartphone app and start-up business, had been valued at $41.2 billion which, as the Journal reported, is an incredible vote of confidence for a company only five years old.
    Read More
  • April 16, 2018
    MaaS is at the ‘baby steps’ stage – but needs to get up and running soon
    Data sharing between organisations remains a potential problem for Mobility as a Service projects, attendees at February's MaaS Market conference in London were told. Alan Dron listens in on the presentations.
    Read More

Highlighted Content