Skip to main content

Volvo Car Mobility launches M brand in Sweden and US

Volvo Car Mobility will launch its M car sharing service in Sweden and the US in Spring 2019 to help provide an alternative to car ownership. The brand is intended to offer users a personalised on-demand service via an app. M is developing proprietary technology which asks users about their needs and preferences. The vehicle will draw learnings and data from the company’s car sharing service in Sweden called Sunfleet, which operates 1,700 cars. The service will be integrated with M from next year and wi
July 23, 2018 Read time: 1 min
609 Volvo Car Mobility will launch its M car sharing service in Sweden and the US in Spring 2019 to help provide an alternative to car ownership. The brand is intended to offer users a personalised on-demand service via an app.


M is developing proprietary technology which asks users about their needs and preferences.

The vehicle will draw learnings and data from the company’s car sharing service in Sweden called Sunfleet, which operates 1,700 cars. The service will be integrated with M from next year and will be available to all existing members.

Stockholm, Sweden, will be M's base of operations, where a beta test will take place this autumn.

UTC

Related Content

  • September 3, 2018
    Volkswagen to launch e-mobility car-sharing service in Berlin
    Volkswagen will deploy 2,000 all-electric vehicles in Berlin, Germany, under its We Share brand in the second quarter of 2019. The company says it will motivate young, urban users to engage with e-mobility and stimulate interest in the technology. According to Volkswagen, We Share is a free-floating car sharing service which is aimed at providing people who do not own a car with electric vehicles at any time. The first fleet will comprise 1,500 e-Golf vehicles while an additional 500 e-up! models will a
  • April 4, 2018
    Whim announces packages ahead of UK launch in West Midlands
    Helsinki-based Whim has released packages and pricing for its Mobility as a Service (MaaS) platform ahead of the UK launch in the West Midlands, on the 5 April 2018. The MaaS Global solution is designed with the intention of integrating journey planning, reservations, payments and subscriptions into one app. Offers include a pay as you go option as well as the Whim Everyday £99 ($139) per month package which comes with unlimited public transport for taxis and car hire availability. In addition, the Whim
  • January 25, 2017
    Volvo Buses launches pedestrian detection
    Volvo Buses has unveiled a pedestrian and cyclist detection system for buses, which it plans to introduce on its European city bus vehicles in 2017.
  • November 10, 2015
    Benefits of traffic data sharing with app developers
    Timothy Compston finds out if exchanging traffic and road condition data with private app developers makes sense for both drivers and road authorities. Much has been said about the potential benefits for authorities in sharing data with traffic and navigation app developers, and receiving ‘crowdsourced’ information in return – so how is it working in practice?