Volvo Car Mobility launches M brand in Sweden and US

Volvo Car Mobility will launch its M car sharing service in Sweden and the US in Spring 2019 to help provide an alternative to car ownership. The brand is intended to offer users a personalised on-demand service via an app. M is developing proprietary technology which asks users about their needs and preferences. The vehicle will draw learnings and data from the company’s car sharing service in Sweden called Sunfleet, which operates 1,700 cars. The service will be integrated with M from next year and wi
July 23, 2018 Read time: 1 min
609 Volvo Car Mobility will launch its M car sharing service in Sweden and the US in Spring 2019 to help provide an alternative to car ownership. The brand is intended to offer users a personalised on-demand service via an app.


M is developing proprietary technology which asks users about their needs and preferences.

The vehicle will draw learnings and data from the company’s car sharing service in Sweden called Sunfleet, which operates 1,700 cars. The service will be integrated with M from next year and will be available to all existing members.

Stockholm, Sweden, will be M's base of operations, where a beta test will take place this autumn.

Urban Traffic Control

For more information on companies in this article

Related Content

  • FLIPPER - improving the provision of flexible transport services
    February 2, 2012
    John Nelson and Brian Masson, Centre for Transport Research, University of Aberdeen, UK, describe the FLIPPER initiative which is intended to improve the provision of flexible transport services
    Read More
  • Better liveability through more micromobility
    November 1, 2022
    Shared and micromobility offer new options, weaning urbanites off their cars, stitching existing mass transit combinations together. Andrew Stone looks at a report on transforming our cities
    Read More
  • MaaS must be seamless and invisible - or forget it
    June 5, 2018
    MaaS experts from around the world converged on ITS International’s MaaS Market Atlanta conference to talk about how MaaS can be implemented in the US. Andrew Bardin Williams had a front row seat. Transportation experts from around the world gathered in the US earlier this month to discuss the future of Mobility as a Service (MaaS) and how it could be deployed in the US market. While most attendees at ITS International’s MaaS Market Atlanta conference were familiar with the MaaS concept, the US’s highly
    Read More
  • Fara to develop travel app in Sweden
    July 5, 2018
    Technology company Fara says it will develop a travel app for one million people living in four southern counties of Sweden. The system will include features such as travel planning, map information, ticket purchasing and allow users to book on-call transportation. The app will be created over the next four years and will be available to residents living in Kalmar Länstrafik, Hallandstrafiken, Jönköpings Länstrafik and Länstrafiken Kronoberg. Ørjan Kirkefjord, managing director of Fara, says the app will
    Read More

Highlighted Content