Uber to redirect focus to bikes and electric scooters

Uber intends to focus more on its electric scooter and bike business as it says individual modes of transport are better-suited to inner city travel. Dara Khosrowshahi, Uber’s CEO, believes users will make more frequent, shorter journeys in the future, the Financial Times reports. "During rush hour, it is very inefficient for a one-tonne hulk of metal to take one person ten blocks,” he says. Uber’s Jump electric bikes are now available in eight US cities such as San Francisco and Washington DC, and are
August 28, 2018 Read time: 2 mins

8336 Uber intends to focus more on its electric scooter and bike business as it says individual modes of transport are better-suited to inner city travel.

Dara Khosrowshahi, Uber’s CEO, believes users will make more frequent, shorter journeys in the future, the %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 link-external Financial Times Financial Times website link false https://www.ft.com/content/986d878a-a7c4-11e8-8ecf-a7ae1beff35b false false%> reports.

"During rush hour, it is very inefficient for a one-tonne hulk of metal to take one person ten blocks,” he says.

Uber’s Jump electric bikes are now available in eight US cities such as San Francisco and Washington DC, and are set to launch in Berlin.

The ride-sharing company has also joined forces with electric scooter company Lime.

Khosrowshahi recognises that Uber makes more money from a car journey than a bike trip - but says this would be offset as users engage with the app more regularly for shorter journeys.
"We are willing to trade off short-term per-unit economics for long-term higher engagement."

The move comes as Uber announced it was to supply its proprietary self-driving system to %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 link-external Toyota Sienna Minivans Uber website link false https://www.uber.com/newsroom/uber-toyota-team-self-driving-cars/ false false%>. “Rather than owning and operating the fleet of self-driving vehicles, these minivans will be owned and operated by an agreed upon third party, a new business model for Uber,” the company said in a statement.

UTC

Related Content

  • August 2, 2018
    UK government gets future mobility challenge underway
    The UK government has unveiled plans under its Future of Mobility Grand Challenge which could change how people, goods and services move around the country. These initiatives have been outlined in the Last Mile and Future of mobility call for evidence, which provide an insight into how technology could make transport safer, more accessible and greener. Under the plans, electric cargo bikes, vans, quadricycles and micro vehicles could replace vans in UK cities as part of a strategy to change last-mile
    Read More
  • July 11, 2018
    ERTICO-ITS Europe issues World Congress website warning
    ERTICO-ITS Europe, organiser of September’s ITS World Congress in Copenhagen, has warned that an unofficial website could confuse potential delegates and suggests that people avoid it. The official site of the Congress is www.itsworldcongress.com, but a site exists with a similar domain - itsworldcongress2018.org – offering hotel bookings and travel information. In a statement, ERTICO said: “This website does not represent the ITS World Congress and is not affiliated with ERTICO – ITS Europe or any of t
    Read More
  • August 14, 2018
    Bird establishes board to help increase safety for e-scooter riders
    US electric mobility company Bird has formed a global safety advisory board to implement campaigns and products to improve the safety for riders using electric scooters. The board will also seek to improve the safety of pedestrians and cyclists who share space with riders using low-speed e-scooters. Additionally, Bird intends to carry on working with cities through its Save Our Sidewalks pledge to boost rider safety and improve the quality of bikes lanes. The scope of the work includes repainting an
    Read More
  • November 15, 2018
    Bird enables reports of poorly parked and damaged e-scooters
    Bird is to roll out an app feature which allows people to report poorly parked or damaged electric scooters to the company. It is an attempt to solve one of the biggest bugbears surrounding the deployment of scooters and dockless bikes – the issue of what happens when users abandon or abuse the vehicles. Bird says the app’s new ‘community mode’ will improve parking and safety in the cities where it operates, such as Portland and Salt Lake City. The company will use reports to reposition poorly parked e-
    Read More

Highlighted Content