Uber to redirect focus to bikes and electric scooters

Uber intends to focus more on its electric scooter and bike business as it says individual modes of transport are better-suited to inner city travel. Dara Khosrowshahi, Uber’s CEO, believes users will make more frequent, shorter journeys in the future, the Financial Times reports. "During rush hour, it is very inefficient for a one-tonne hulk of metal to take one person ten blocks,” he says. Uber’s Jump electric bikes are now available in eight US cities such as San Francisco and Washington DC, and are
August 28, 2018 Read time: 2 mins

8336 Uber intends to focus more on its electric scooter and bike business as it says individual modes of transport are better-suited to inner city travel.

Dara Khosrowshahi, Uber’s CEO, believes users will make more frequent, shorter journeys in the future, the %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 link-external Financial Times Financial Times website link false https://www.ft.com/content/986d878a-a7c4-11e8-8ecf-a7ae1beff35b false false%> reports.

"During rush hour, it is very inefficient for a one-tonne hulk of metal to take one person ten blocks,” he says.

Uber’s Jump electric bikes are now available in eight US cities such as San Francisco and Washington DC, and are set to launch in Berlin.

The ride-sharing company has also joined forces with electric scooter company Lime.

Khosrowshahi recognises that Uber makes more money from a car journey than a bike trip - but says this would be offset as users engage with the app more regularly for shorter journeys.
"We are willing to trade off short-term per-unit economics for long-term higher engagement."

The move comes as Uber announced it was to supply its proprietary self-driving system to %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 link-external Toyota Sienna Minivans Uber website link false https://www.uber.com/newsroom/uber-toyota-team-self-driving-cars/ false false%>. “Rather than owning and operating the fleet of self-driving vehicles, these minivans will be owned and operated by an agreed upon third party, a new business model for Uber,” the company said in a statement.

UTC

Related Content

  • February 7, 2019
    Go-Ahead uses Dovu’s blockchain tech to augment customer data
    UK train and bus company Go-Ahead is to use Dovu’s blockchain-driven reward platform to gain more data on its passengers. The scheme will be rolled out initially on Go-Ahead’s Thameslink and Southern Rail train services and offers passengers using the Dovu platform the chance to earn cryptocurrency when they share their travel information. This will be used to help them make changes to their travel behaviour, the companies say. Among other things, Dovu aims to encourage the use and sharing of tran
    Read More
  • May 1, 2013
    Designers explore the future of transport and passenger experience
    Industrial designers from around the world are meeting in London next month to explore the future of transport systems, how to improve the passenger journey from home to destination and how greater integration and connectivity can enhance the transport user experience. Paul Priestman, designer and co-founding director of international design consultancy Priestmangoode will lead the debate in the Wired Transport: Connected trains, planes and automobiles session at the Product Design and Innovation Conference
    Read More
  • November 30, 2018
    ITS Australia appoints first academic to board of directors
    ITS Australia has appointed Professor Majid Sarvi from the University of Melbourne to its board of directors. Sarvi, the founder of transport technology programme AIMES, is the first academic to join the board. AIMES (Australian Integrated Multimodal EcoSystem) includes the university’s live test bed on Melbourne’s streets, and has close links with Michigan Department of Transportation. Sarvi described it as a “great honour to be elected by my peers in the ITS industry and to have the opportunity t
    Read More
  • May 3, 2018
    OptiBus launches AI solution to help transit operators reduce service delays
    Technology company Optibus has launched its artificial intelligence optimisation solution to help transit operators reduce delays and provide an improved service for passengers. Called On Time, the platform's proprietary algorithms analyse data created during daily transit operations and help transit operators determine issues that impact a timely service – such as rush hour traffic, driver behaviour and vehicle type. The system collects and analyses historical operational data from GPS systems and other
    Read More

Highlighted Content