TfL campaign targets young drivers

Transport for London’s (TfL) latest road safety campaign ‘Kill Your Speed Not Your Mates’ aims to bring home to young drivers the consequences of speeding. In 2012, 4,684 people in London were injured in collisions involving young drivers. The campaign targets young drivers with the clear message that they should take more care of the people they care about; their friends. This road safety campaign is the latest of a series launched by TfL to reduce the number of people killed or seriously injured in
May 23, 2014 Read time: 2 mins
1466 Transport for London’s (TfL) latest road safety campaign ‘Kill Your Speed Not Your Mates’ aims to bring home to young drivers the consequences of speeding.

In 2012, 4,684 people in London were injured in collisions involving young drivers. The campaign targets young drivers with the clear message that they should take more care of the people they care about; their friends.

This road safety campaign is the latest of a series launched by TfL to reduce the number of people killed or seriously injured in the Capital.  This continuing work takes an even handed approach, with campaigns working alongside each other to protect all road users.  Last month new campaigns were launched focusing on collisions involving teenagers, older pedestrians and at junctions and next week, the Driver Cyclist tips campaign will also be re-launched, giving advice to both road users, and helping to reduce casualties on London’s roads.

Leon Daniels, managing director Surface Transport, Transport for London said: “Reducing casualties among all road users is a top priority for TfL and the Mayor. Our young car drivers campaign will help us continue towards meeting our ambition of a 40 per cent cut in deaths and serious injuries by 2020. Driving too fast for the circumstances is often a factor in road collisions. Young drivers can lack road experience so judging hazards can be difficult.  This hard hitting campaign reminds young drivers that they are responsible for the safety of their friends and of the consequences of not taking care behind the wheel.”
Urban Traffic Control

For more information on companies in this article

Related Content

  • Self-driving car safety perspectives
    June 2, 2015
    At yesterday’s Opening Plenary, Chris Urmson’s keynote speech dealt with the reality of driverless cars on our roads. By far and away their greatest benefit to mankind will be the potential to achieve an incredible saving of life and injury on the roads, as Urmson, director of the Google Self-Driving Car program, revealed to delegates. In response to an Associated Press article last month disclosing that self-driving cars have been involved in four accidents in the state of California, Urmson revealed th
    Read More
  • London’s cycle superhighways get the go ahead
    February 5, 2015
    London’s streets will become more accessible for cyclists now that the Transport for London (TfL) Board has approved plans for the construction of four new cycle superhighways and upgrades to the four existing cycle superhighway routes as part of the Mayor’s Cycling Vision. The schemes, which will cost around US$243 million to deliver between now and the end of 2016, will help treble the number of cycle journeys made over the next ten years and transform London’s streets and spaces to places where cyclis
    Read More
  • Mayor’s lane rental scheme cuts roadwork disruption
    April 11, 2014
    A new study into London’s lane rental scheme shows that since its introduction the amount of serious and severe disruption caused by planned roadworks has been cut by 46 per cent on the capital’s busiest roads, reducing delays for all road users. The scheme, which came into effect in June 2012 on the busiest parts of London’s road network, is designed to encourage utility companies to avoid digging up the busiest roads at peak traffic times. Following the introduction of the scheme, around 90 per cent of
    Read More
  • Road death toll increasing in poor countries, says WHO report
    February 20, 2019
    The latest figures from the World Health Organisation on road deaths make sobering reading – but they are particularly shocking when you consider how the relative poverty of countries contributes to high fatality rates, says Adam Hill Around 1.35 million people died on the world’s roads in 2016, while road traffic injuries are now the leading cause of death among young people, according to new statistics from the World Health Organisation (WHO). Perhaps the most sobering point from its latest research
    Read More

Highlighted Content