TfL campaign targets young drivers

Transport for London’s (TfL) latest road safety campaign ‘Kill Your Speed Not Your Mates’ aims to bring home to young drivers the consequences of speeding. In 2012, 4,684 people in London were injured in collisions involving young drivers. The campaign targets young drivers with the clear message that they should take more care of the people they care about; their friends. This road safety campaign is the latest of a series launched by TfL to reduce the number of people killed or seriously injured in
May 23, 2014 Read time: 2 mins
1466 Transport for London’s (TfL) latest road safety campaign ‘Kill Your Speed Not Your Mates’ aims to bring home to young drivers the consequences of speeding.

In 2012, 4,684 people in London were injured in collisions involving young drivers. The campaign targets young drivers with the clear message that they should take more care of the people they care about; their friends.

This road safety campaign is the latest of a series launched by TfL to reduce the number of people killed or seriously injured in the Capital.  This continuing work takes an even handed approach, with campaigns working alongside each other to protect all road users.  Last month new campaigns were launched focusing on collisions involving teenagers, older pedestrians and at junctions and next week, the Driver Cyclist tips campaign will also be re-launched, giving advice to both road users, and helping to reduce casualties on London’s roads.

Leon Daniels, managing director Surface Transport, Transport for London said: “Reducing casualties among all road users is a top priority for TfL and the Mayor. Our young car drivers campaign will help us continue towards meeting our ambition of a 40 per cent cut in deaths and serious injuries by 2020. Driving too fast for the circumstances is often a factor in road collisions. Young drivers can lack road experience so judging hazards can be difficult.  This hard hitting campaign reminds young drivers that they are responsible for the safety of their friends and of the consequences of not taking care behind the wheel.”
Urban Traffic Control

For more information on companies in this article

Related Content

  • Two initiatives announced to cut road works disruption in London
    May 17, 2012
    A joint US$1.6 million fund to research and develop new technology to reduce the disruption caused by road works was announced yesterday by UK Transport Secretary, Philip Hammond and the Mayor of London, Boris Johnson. Confirmation of a lane rental scheme for roadworks was also announced at the same time.
    Read More
  • Siemens awarded TfL maintenance contracts
    August 27, 2014
    Siemens is to maintain traffic control equipment in the north and north-east London regions under two new traffic control maintenance services contracts awarded by Transport for London (TfL). The contracts represent two of the five contracts that will see London’s traffic signals upgraded to the latest energy-saving technology, as well as expanding the use of intelligent traffic signals and new crossings for pedestrians and cyclists. Worth in total around US$525 million for up to eight years, the five co
    Read More
  • Welsh default 20mph limit leads to 4mph drop in driver speed
    February 22, 2024
    Transport for Wales' preliminary figures show average reduction in first three months
    Read More
  • London may trial Dutch-style roundabouts
    April 30, 2013
    Roundabouts similar to those used in the Netherlands, which separate cyclists from cars and give them priority, could be used in London as early as next year, subject to government approval, according to Transport for London (TfL). TfL has begun a major cycle safety research project to trial new and innovative junction layouts and traffic technology that, if successful, could be introduced in London and potentially more widely across the UK. The trials, which are being carried out for TfL by the Transport R
    Read More

Highlighted Content