Skip to main content

Swarco installs 34 VAS cameras to calm speeding in Brent

Swarco Traffic has installed 34 Vehicle Activated Speed signs (VAS) at key locations in the UK borough of Brent to support its council in reducing collisions, road danger and accidents that involve powered two wheelers (P2Ws) such as motorcycles and mopeds. Motorcycles account for 19% of all road user deaths despite representing 1% of total road traffic, according to the National Think Road Safety Campaign.
February 12, 2018 Read time: 2 mins
129 Swarco Traffic has installed 34 Vehicle Activated Speed signs (VAS) at key locations in the UK borough of Brent to support its council in reducing collisions, road danger and accidents that involve powered two wheelers (P2Ws) such as motorcycles and mopeds. Motorcycles account for 19% of all road user deaths despite representing 1% of total road traffic, according to the National Think Road Safety Campaign.


VAS becomes activated when an approaching vehicle is travelling over the system’s pre-set threshold. It displays the speed with either an instruction to slow down or a sad face in red. A happy face or thank you is shown in green for drivers travelling within the speed limits.

Most of the VAS are fixed to existing light columns while some are solar powered. The signs are CE marked for quality and safety and are built with the latest Swarco LED’s, which are said to provide optical output for increased reliability as well as reduced power consumption.

Chhaganlal J Dabhi, project engineer for Brent Council’s Highways and Infrastructure Service, said: “One of the most common causes of accidents involving P2W is high speeds. And high speeds can cause severe injuries and fatalities, particularly for a motorbike rider who is the most exposed and vulnerable. However, we also know that one of the most effective measures to reduce accidents can be to inform all road users of the hazards and prevailing dangers, and advise them accordingly.”

“Whilst we wait to see what the data reveals in terms of the signs’ effectiveness, we are pleased that the project is bringing about more general awareness to all road users about the potential dangers to motorcyclists and reducing accidents overall. If these signs help to prevent a death or serious injury on the Borough’s roads then it is money well spent.”

For more information on companies in this article

Related Content

  • California traffic deaths drop for fifth consecutive year
    April 20, 2012
    California saw a decline in overall traffic deaths for the fifth year in a row. According to federal government figures, total vehicle fatalities dropped 11.9 per cent, from 3,081 in 2009 to 2,715 in 2010. Since the latest high of 4,333 in 2005, the 2010 figures show a total decline of 37.3 per cent.
  • Transport Systems Catapult boss: ‘We can’t build our way out of congestion’
    March 4, 2019
    The UK Transport Systems Catapult’s CEO Paul Campion talks to Colin Sowman about helping companies develop tomorrow’s solutions – and explains why you can never build your way to empty roads The future of mobility is going to be driven by services.” That’s the opening position of Paul Campion, CEO of the Transport Systems Catapult (TSC) – the UK government organisation set up to help boost transport-related employment and the economy. Campion was previously with IBM and describes himself as a ‘techno o
  • Illuminated road studs aid roundabout safety
    July 15, 2014
    In a bid to improve safety at the Sheriffhall roundabout near Edinburgh, Scotland, Clearview Traffic has been working with BEAR Scotland on an innovative accident reduction project at the complex six-arm gyratory roundabout which is used by over 42,000 vehicles per day. The project, which Clearview says is the first of its kind in the UK, uses the company’s IRS2 intelligent hardwired road stud to increase driver awareness and improve lane discipline on and off the roundabout. Improvements and efficien
  • Asfinag makes case for ITS-G5 over 5G
    March 15, 2019
    Asfinag’s Manfred Harrer and Peter Meckel talk to Jason Barnes about the organisation’s first steps towards C-ITS deployments - and why ITS-G5 will be the underpinning standard For quite a number of years, it was assumed that the connectivity required for cooperative ITS (C-ITS) applications and autonomous vehicle (AV) operations would be catered for by a bespoke communications solution/protocol. This would provide localised ad hoc communication in a manner similar to Wi-Fi, and the dedicated bandwidth/n