Swarco installs 34 VAS cameras to calm speeding in Brent

Swarco Traffic has installed 34 Vehicle Activated Speed signs (VAS) at key locations in the UK borough of Brent to support its council in reducing collisions, road danger and accidents that involve powered two wheelers (P2Ws) such as motorcycles and mopeds. Motorcycles account for 19% of all road user deaths despite representing 1% of total road traffic, according to the National Think Road Safety Campaign.
February 12, 2018 Read time: 2 mins
129 Swarco Traffic has installed 34 Vehicle Activated Speed signs (VAS) at key locations in the UK borough of Brent to support its council in reducing collisions, road danger and accidents that involve powered two wheelers (P2Ws) such as motorcycles and mopeds. Motorcycles account for 19% of all road user deaths despite representing 1% of total road traffic, according to the National Think Road Safety Campaign.


VAS becomes activated when an approaching vehicle is travelling over the system’s pre-set threshold. It displays the speed with either an instruction to slow down or a sad face in red. A happy face or thank you is shown in green for drivers travelling within the speed limits.

Most of the VAS are fixed to existing light columns while some are solar powered. The signs are CE marked for quality and safety and are built with the latest Swarco LED’s, which are said to provide optical output for increased reliability as well as reduced power consumption.

Chhaganlal J Dabhi, project engineer for Brent Council’s Highways and Infrastructure Service, said: “One of the most common causes of accidents involving P2W is high speeds. And high speeds can cause severe injuries and fatalities, particularly for a motorbike rider who is the most exposed and vulnerable. However, we also know that one of the most effective measures to reduce accidents can be to inform all road users of the hazards and prevailing dangers, and advise them accordingly.”

“Whilst we wait to see what the data reveals in terms of the signs’ effectiveness, we are pleased that the project is bringing about more general awareness to all road users about the potential dangers to motorcyclists and reducing accidents overall. If these signs help to prevent a death or serious injury on the Borough’s roads then it is money well spent.”

Urban Traffic Control

For more information on companies in this article

Related Content

  • Aisin's RoadTrace tool emerges as predictive aid to reach Vision Zero
    December 4, 2024
    Solution uses 'harsh-braking' data to identify crash blackspots
    Read More
  • BlackBerry’s Jeff Davis: ‘Hands off 5.9GHz!’
    September 25, 2019
    As a US Marine, BlackBerry’s Jeff Davis saw the world’s trouble spots. But much of his attention is now focused on what he sees as the ITS sector’s biggest issue: cybersecurity. Adam Hill finds out more Oh, I often feel I’m the dumbest guy in the room,” laughs Jeff Davis, senior director, connected transportation, at BlackBerry. It’s hard to credit this. Davis has a range of experience that sets him apart from most people in the ITS sector. He was in the US Marine Corps, with seven tours of duty, inclu
    Read More
  • Welsh default 20mph limit leads to 4mph drop in driver speed
    February 22, 2024
    Transport for Wales' preliminary figures show average reduction in first three months
    Read More
  • AVs in the Netherlands? Don't forget the bikes
    June 11, 2019
    The Netherlands’ famous love of bicycles could be a problem when it comes to the deployment of autonomous vehicles there. And there might be other obstacles, finds Ben Spencer Of all the countries on the planet, the Netherlands is most ready to start deploying autonomous vehicles (AVs), according to a survey by KPMG earlier this year. On the face of it, this is good news: coming first out of 25 countries listed in the Autonomous Vehicles Readiness Index (AVRI) for the second consecutive year puts the Du
    Read More

Highlighted Content