Skip to main content

Swarco installs 34 VAS cameras to calm speeding in Brent

Swarco Traffic has installed 34 Vehicle Activated Speed signs (VAS) at key locations in the UK borough of Brent to support its council in reducing collisions, road danger and accidents that involve powered two wheelers (P2Ws) such as motorcycles and mopeds. Motorcycles account for 19% of all road user deaths despite representing 1% of total road traffic, according to the National Think Road Safety Campaign.
February 12, 2018 Read time: 2 mins
129 Swarco Traffic has installed 34 Vehicle Activated Speed signs (VAS) at key locations in the UK borough of Brent to support its council in reducing collisions, road danger and accidents that involve powered two wheelers (P2Ws) such as motorcycles and mopeds. Motorcycles account for 19% of all road user deaths despite representing 1% of total road traffic, according to the National Think Road Safety Campaign.


VAS becomes activated when an approaching vehicle is travelling over the system’s pre-set threshold. It displays the speed with either an instruction to slow down or a sad face in red. A happy face or thank you is shown in green for drivers travelling within the speed limits.

Most of the VAS are fixed to existing light columns while some are solar powered. The signs are CE marked for quality and safety and are built with the latest Swarco LED’s, which are said to provide optical output for increased reliability as well as reduced power consumption.

Chhaganlal J Dabhi, project engineer for Brent Council’s Highways and Infrastructure Service, said: “One of the most common causes of accidents involving P2W is high speeds. And high speeds can cause severe injuries and fatalities, particularly for a motorbike rider who is the most exposed and vulnerable. However, we also know that one of the most effective measures to reduce accidents can be to inform all road users of the hazards and prevailing dangers, and advise them accordingly.”

“Whilst we wait to see what the data reveals in terms of the signs’ effectiveness, we are pleased that the project is bringing about more general awareness to all road users about the potential dangers to motorcyclists and reducing accidents overall. If these signs help to prevent a death or serious injury on the Borough’s roads then it is money well spent.”

For more information on companies in this article

Related Content

  • EU urged to fast-track revised cross-border enforcement law
    July 21, 2014
    TISPOL and its road safety partners across Europe are urging the EU to fast-track the adoption of a modified law on cross-border enforcement of traffic offences such as speeding. The modified rules, published by the European Commission, come in response to a European Court of Justice ruling in May that said the existing law, which came into force in November last year, had been adopted on an incorrect legal basis. The ECJ has said the current rules could remain in effect until May 2015 while new legisla
  • Report calls for extension of point to point cameras
    November 18, 2014
    A report on the role of speed in vehicle crashes in New South Wales (NSW), Australia, makes a number of recommendations to isolate speed as a causal factor in crash rates by improving data collection and conducting specific research to identify the triggers for speeding, particularly in rural and regional areas. The report, by the Joint Standing Committee on Road Safety (Staysafe) also looks at the appropriateness of speed limits and approaches adopted in other jurisdictions and the adequacy of existing
  • Government unveils new measures to further improve road safety
    December 22, 2015
    The UK Department for Transport (DfT) has unveiled a raft of measures to improve the safety of Britain’s roads, including US$3 million for research into driver education, including the possibility of giving learner drivers motorway experience with an instructor before taking their test.
  • New data shows average speed enforcement halves A9’s casualty rates
    January 26, 2016
    New data published by transport Scotland indicates that accident and casualty rates on the A9 have fallen dramatically in the first year of operation of the new average speed cameras. From the beginning of November 2014 to October 2015, two fewer people have been killed and 16 fewer people have been seriously injured between Dunblane and Inverness, while the number of ‘fatal and serious accidents’ between the two towns is down by almost 59 per cent, with ‘fatal and serious casualties’ down by approximat