Swarco installs 34 VAS cameras to calm speeding in Brent

Swarco Traffic has installed 34 Vehicle Activated Speed signs (VAS) at key locations in the UK borough of Brent to support its council in reducing collisions, road danger and accidents that involve powered two wheelers (P2Ws) such as motorcycles and mopeds. Motorcycles account for 19% of all road user deaths despite representing 1% of total road traffic, according to the National Think Road Safety Campaign.
February 12, 2018 Read time: 2 mins
129 Swarco Traffic has installed 34 Vehicle Activated Speed signs (VAS) at key locations in the UK borough of Brent to support its council in reducing collisions, road danger and accidents that involve powered two wheelers (P2Ws) such as motorcycles and mopeds. Motorcycles account for 19% of all road user deaths despite representing 1% of total road traffic, according to the National Think Road Safety Campaign.


VAS becomes activated when an approaching vehicle is travelling over the system’s pre-set threshold. It displays the speed with either an instruction to slow down or a sad face in red. A happy face or thank you is shown in green for drivers travelling within the speed limits.

Most of the VAS are fixed to existing light columns while some are solar powered. The signs are CE marked for quality and safety and are built with the latest Swarco LED’s, which are said to provide optical output for increased reliability as well as reduced power consumption.

Chhaganlal J Dabhi, project engineer for Brent Council’s Highways and Infrastructure Service, said: “One of the most common causes of accidents involving P2W is high speeds. And high speeds can cause severe injuries and fatalities, particularly for a motorbike rider who is the most exposed and vulnerable. However, we also know that one of the most effective measures to reduce accidents can be to inform all road users of the hazards and prevailing dangers, and advise them accordingly.”

“Whilst we wait to see what the data reveals in terms of the signs’ effectiveness, we are pleased that the project is bringing about more general awareness to all road users about the potential dangers to motorcyclists and reducing accidents overall. If these signs help to prevent a death or serious injury on the Borough’s roads then it is money well spent.”

Urban Traffic Control

For more information on companies in this article

Related Content

  • Driver training saves lives, increases profits, reduces costs
    February 6, 2012
    An innovative UK Government initiative on work-related driver training has resulted in astonishing success, not only in terms of government objectives, but also in substantial cost-benefits for companies and public sector authorities participating in the scheme: they save lives and increase profits/reduce costs Here, we present an overview of the initiative and, overleaf, provide a detailed cost-benefit analysis which amply illustrates why it has been enthusiastically embraced by industry and the public sec
    Read More
  • IAM calls on government to increase targeted enforcement
    June 4, 2015
    The Institute of Advanced Motorists (IAM) is urging the new government to increase its efforts in promoting road safety by giving targeted enforcement a higher priority. With the yet-to-be-revealed figures for 2014 shaping up to show an increase in deaths and injuries on UK roads, the IAM believes the new government must make road traffic policing a core priority function for police forces and commissioners in England and Wales. The call comes following a survey conducted by the IAM throughout April 2
    Read More
  • APA supports automated work zone speed enforcement
    July 17, 2015
    A trade association representing the highway construction industry strongly supports automated enforcement of speed limits in work zones and Maryland's experience with a similarly designed program has had very good results, the association head has told a joint Pennsylvania House and Senate committee. According to PennDOT, 24 people were killed in work-zone crashes in 2014, eight more than in 2013. Additionally, there were 1,841 crashes in work zones last year, a slight decrease from the 1,851 crashes
    Read More
  • Safety first in the Big Apple
    August 19, 2022
    For a variety of reasons, seniors are particularly vulnerable to traffic violence – but better road design can help. Adam Hill examines New York City’s new plan to keep older people from becoming collision statistics
    Read More

Highlighted Content