Swarco installs 34 VAS cameras to calm speeding in Brent

Swarco Traffic has installed 34 Vehicle Activated Speed signs (VAS) at key locations in the UK borough of Brent to support its council in reducing collisions, road danger and accidents that involve powered two wheelers (P2Ws) such as motorcycles and mopeds. Motorcycles account for 19% of all road user deaths despite representing 1% of total road traffic, according to the National Think Road Safety Campaign.
February 12, 2018 Read time: 2 mins
129 Swarco Traffic has installed 34 Vehicle Activated Speed signs (VAS) at key locations in the UK borough of Brent to support its council in reducing collisions, road danger and accidents that involve powered two wheelers (P2Ws) such as motorcycles and mopeds. Motorcycles account for 19% of all road user deaths despite representing 1% of total road traffic, according to the National Think Road Safety Campaign.


VAS becomes activated when an approaching vehicle is travelling over the system’s pre-set threshold. It displays the speed with either an instruction to slow down or a sad face in red. A happy face or thank you is shown in green for drivers travelling within the speed limits.

Most of the VAS are fixed to existing light columns while some are solar powered. The signs are CE marked for quality and safety and are built with the latest Swarco LED’s, which are said to provide optical output for increased reliability as well as reduced power consumption.

Chhaganlal J Dabhi, project engineer for Brent Council’s Highways and Infrastructure Service, said: “One of the most common causes of accidents involving P2W is high speeds. And high speeds can cause severe injuries and fatalities, particularly for a motorbike rider who is the most exposed and vulnerable. However, we also know that one of the most effective measures to reduce accidents can be to inform all road users of the hazards and prevailing dangers, and advise them accordingly.”

“Whilst we wait to see what the data reveals in terms of the signs’ effectiveness, we are pleased that the project is bringing about more general awareness to all road users about the potential dangers to motorcyclists and reducing accidents overall. If these signs help to prevent a death or serious injury on the Borough’s roads then it is money well spent.”

Urban Traffic Control

For more information on companies in this article

Related Content

  • ITS homes in on cycling safety
    April 9, 2014
    A new generation of ITS equipment is helping road authorities get to grips with cycle safety – and not a moment too soon as Colin Sowman discovers. Cyclists - remember them? Apparently not. At least not according to the OECD 2013 report Cycling, Health and Safety which contains the statement: ‘Cyclists are often forgotten in the design of the road traffic system’. Looking through the statistics that exist (each country appears to compile them differently) it is not difficult to see how such a conclusion cou
    Read More
  • T-Charge introduced to older vehicles in London to tackle toxic air pollution
    October 23, 2017
    To combat thousands of premature deaths caused by air pollution in London, up to 34, 000 polluting vehicles travelling into Central London every month may have to pay the T-Charge £10.00 ($13.00) which will operate on top of the Congestion Charge £11.50 ($15.00). Launched by the Mayor of London Sadiq Khan, the T -Charge applies to drivers of pre-Euro 4 vehicles that do not meet the PM and NOx emissions and has come into effect from 7.00am on 23 October 2017.
    Read More
  • Driver aids make inroads on improving safety
    November 12, 2015
    In-vehicle anti-collision systems continue to evolve and could eliminate some incidents altogether. John Kendall rounds up the current developments. A few weeks ago, I watched a driver reverse a car from a parking bay at right angles to the road, straight into a car driving along the road. The accident happened at walking pace, no-one was hurt and both cars had body panels that regain their shape after a low speed shunt.
    Read More
  • Canberra's speed cameras to be reviewed
    March 11, 2014
    Road safety researchers from the University of New South Wales Transport and Road Safety Research are to review Canberra's speed cameras to determine how effective they are at preventing accidents. The capital's fixed-speed cameras have come under fire since it was revealed there has been an increase in accidents at intersections where the cameras are installed. The location of point-to-point cameras has also been criticised. The territory has 33 safety cameras, made up of fixed-speed cameras, red lig
    Read More

Highlighted Content