Skip to main content

Swarco installs 34 VAS cameras to calm speeding in Brent

Swarco Traffic has installed 34 Vehicle Activated Speed signs (VAS) at key locations in the UK borough of Brent to support its council in reducing collisions, road danger and accidents that involve powered two wheelers (P2Ws) such as motorcycles and mopeds. Motorcycles account for 19% of all road user deaths despite representing 1% of total road traffic, according to the National Think Road Safety Campaign.
February 12, 2018 Read time: 2 mins
129 Swarco Traffic has installed 34 Vehicle Activated Speed signs (VAS) at key locations in the UK borough of Brent to support its council in reducing collisions, road danger and accidents that involve powered two wheelers (P2Ws) such as motorcycles and mopeds. Motorcycles account for 19% of all road user deaths despite representing 1% of total road traffic, according to the National Think Road Safety Campaign.


VAS becomes activated when an approaching vehicle is travelling over the system’s pre-set threshold. It displays the speed with either an instruction to slow down or a sad face in red. A happy face or thank you is shown in green for drivers travelling within the speed limits.

Most of the VAS are fixed to existing light columns while some are solar powered. The signs are CE marked for quality and safety and are built with the latest Swarco LED’s, which are said to provide optical output for increased reliability as well as reduced power consumption.

Chhaganlal J Dabhi, project engineer for Brent Council’s Highways and Infrastructure Service, said: “One of the most common causes of accidents involving P2W is high speeds. And high speeds can cause severe injuries and fatalities, particularly for a motorbike rider who is the most exposed and vulnerable. However, we also know that one of the most effective measures to reduce accidents can be to inform all road users of the hazards and prevailing dangers, and advise them accordingly.”

“Whilst we wait to see what the data reveals in terms of the signs’ effectiveness, we are pleased that the project is bringing about more general awareness to all road users about the potential dangers to motorcyclists and reducing accidents overall. If these signs help to prevent a death or serious injury on the Borough’s roads then it is money well spent.”

For more information on companies in this article

Related Content

  • Scaling up road safety analysis with Aimsun cloud simulation
    May 10, 2023
    Synthetic generation, execution, and analysis of thousands of road safety scenarios is exponentially more efficient and wider ranging than any methodology based on field data. Marcel Sala & Jordi Casas of Aimsun examine the benefits of cloud simulation for safety testing
  • Independent analysis finds speed cameras do not reduce accidents
    June 10, 2014
    An independent analysis carried out by engineer Dave Finney of Thames Valley, UK speed camera data has found an increase in injuries after the devices were installed. The analysis, to evaluate the effect of fixed speed cameras on the number and severity of collisions at the sites where they are installed, was carried out on two groups of sites. One group includes all fixed speed camera sites in the Thames Valley area (covering Oxfordshire, Buckinghamshire and Berkshire) that were active at the start of 2
  • Bosch prepares for mandatory ABS for motorcycles in Europe
    March 2, 2012
    Bosch has announced the development of an independent series of ABS specifically designed for motorcycles. Mandatory ABS for motorcycles is part of the presented EU commission draft framework regulation for motorcycles and is intended to apply to motorcycles with more than 125 cc displacement.
  • SFMTA launches three-year motorcycle education campaign pilot
    November 25, 2016
    The San Francisco Municipal Transportation Agency (SFMTA), which manages all surface transportation in the city, including the Municipal Railway (Muni), has launched a first of its kind Vision Zero education campaign targeting people who ride motorcycles. The campaign is funded by a US$188,267 grant from the California Office of Traffic Safety (OTS), through the National Highway Traffic Safety Administration.