Swarco installs 34 VAS cameras to calm speeding in Brent

Swarco Traffic has installed 34 Vehicle Activated Speed signs (VAS) at key locations in the UK borough of Brent to support its council in reducing collisions, road danger and accidents that involve powered two wheelers (P2Ws) such as motorcycles and mopeds. Motorcycles account for 19% of all road user deaths despite representing 1% of total road traffic, according to the National Think Road Safety Campaign.
February 12, 2018 Read time: 2 mins
129 Swarco Traffic has installed 34 Vehicle Activated Speed signs (VAS) at key locations in the UK borough of Brent to support its council in reducing collisions, road danger and accidents that involve powered two wheelers (P2Ws) such as motorcycles and mopeds. Motorcycles account for 19% of all road user deaths despite representing 1% of total road traffic, according to the National Think Road Safety Campaign.


VAS becomes activated when an approaching vehicle is travelling over the system’s pre-set threshold. It displays the speed with either an instruction to slow down or a sad face in red. A happy face or thank you is shown in green for drivers travelling within the speed limits.

Most of the VAS are fixed to existing light columns while some are solar powered. The signs are CE marked for quality and safety and are built with the latest Swarco LED’s, which are said to provide optical output for increased reliability as well as reduced power consumption.

Chhaganlal J Dabhi, project engineer for Brent Council’s Highways and Infrastructure Service, said: “One of the most common causes of accidents involving P2W is high speeds. And high speeds can cause severe injuries and fatalities, particularly for a motorbike rider who is the most exposed and vulnerable. However, we also know that one of the most effective measures to reduce accidents can be to inform all road users of the hazards and prevailing dangers, and advise them accordingly.”

“Whilst we wait to see what the data reveals in terms of the signs’ effectiveness, we are pleased that the project is bringing about more general awareness to all road users about the potential dangers to motorcyclists and reducing accidents overall. If these signs help to prevent a death or serious injury on the Borough’s roads then it is money well spent.”

Urban Traffic Control

For more information on companies in this article

Related Content

  • In-vehicle systems as enforcement enablers?
    January 30, 2012
    From an enforcement perspective at least, Toyota's recent recalls over problems with accelerator pedal assemblies had a positive outcome in that for the first time a major motor manufacturer outside of the US acknowledged publicly what many have known or suspected for quite a while: that the capability exists within certain car companies to extract data from a vehicle onboard unit which can be used to help ascertain, if not prove outright, just what was happening in the vital seconds up to an accident or cr
    Read More
  • Peachtree Corners left-turn project reduces highway crashes
    January 2, 2024
    Applied Information & Wavetronix solution alerts drivers in Georgia mobility testbed
    Read More
  • Pivot Power: 'We need to rethink the EV customer experience'
    October 10, 2018
    Electric vehicles will increasingly become a key part of the mobility mix but charging infrastructure is currently patchy. Adam Hill talks to Matt Allen of Pivot Power about disruption, horses, slot machines – and the importance of customer experience. Electric vehicles (EVs) – including buses, taxis and cars for individual and shared use – are already a common sight on our roads. They are not yet ubiquitous. But that will come. There will be around 30 million electric cars in the world by 2030 (as they
    Read More
  • The Asia-Pacific poses a multitude of ITS challenges
    May 30, 2014
    The Asia-Pacific ITS Forum and Exhibition in Auckland, New Zealand, provided a focus for the region’s ITS Associations. Mary Bell reports. In late April, ITS New Zealand hosted the 13th Asia-Pacific ITS Forum and Exhibition in Auckland. Around 350 delegates from 24 nations gathered to share and advance ITS applications on both strategic and technical levels and to discuss the differing and various challenges faced in the region.
    Read More

Highlighted Content