Skip to main content

Swarco installs 34 VAS cameras to calm speeding in Brent

Swarco Traffic has installed 34 Vehicle Activated Speed signs (VAS) at key locations in the UK borough of Brent to support its council in reducing collisions, road danger and accidents that involve powered two wheelers (P2Ws) such as motorcycles and mopeds. Motorcycles account for 19% of all road user deaths despite representing 1% of total road traffic, according to the National Think Road Safety Campaign.
February 12, 2018 Read time: 2 mins
129 Swarco Traffic has installed 34 Vehicle Activated Speed signs (VAS) at key locations in the UK borough of Brent to support its council in reducing collisions, road danger and accidents that involve powered two wheelers (P2Ws) such as motorcycles and mopeds. Motorcycles account for 19% of all road user deaths despite representing 1% of total road traffic, according to the National Think Road Safety Campaign.


VAS becomes activated when an approaching vehicle is travelling over the system’s pre-set threshold. It displays the speed with either an instruction to slow down or a sad face in red. A happy face or thank you is shown in green for drivers travelling within the speed limits.

Most of the VAS are fixed to existing light columns while some are solar powered. The signs are CE marked for quality and safety and are built with the latest Swarco LED’s, which are said to provide optical output for increased reliability as well as reduced power consumption.

Chhaganlal J Dabhi, project engineer for Brent Council’s Highways and Infrastructure Service, said: “One of the most common causes of accidents involving P2W is high speeds. And high speeds can cause severe injuries and fatalities, particularly for a motorbike rider who is the most exposed and vulnerable. However, we also know that one of the most effective measures to reduce accidents can be to inform all road users of the hazards and prevailing dangers, and advise them accordingly.”

“Whilst we wait to see what the data reveals in terms of the signs’ effectiveness, we are pleased that the project is bringing about more general awareness to all road users about the potential dangers to motorcyclists and reducing accidents overall. If these signs help to prevent a death or serious injury on the Borough’s roads then it is money well spent.”

For more information on companies in this article

Related Content

  • Australia’s NRMA welcomes road safety funding boost
    April 2, 2013
    Australia’s National Roads and Motorists' Association (NRMA) has praised the New South Wales (NSW) government's plan to use revenue raised by speed cameras to help boost funding for road safety programs by US$7.3 million. The new Safer Roads Program is part of the Centre for Road Safety's state-wide strategy aimed at cutting the state's road toll by thirty per cent by 2021. The additional funds will see a total of US$37.6 million a year spent on works in areas where the worst crashes are occurring, with the
  • Ignoring deadly defects in autonomous cars serves no one, say auto safety advocates
    July 29, 2016
    The US Center for Auto Safety, Consumer Watchdog and former National Highway Traffic Administration (NHTSA) administrator Joan Claybrook have told NHTSA administrator Mark Rosekind that "you inexcusably are rushing full speed ahead" to promote the deployment of self-driving robot car technology instead of developing adequate safety standards "crucial to ensuring imperfect technologies do not kill people by being introduced into vehicles before the technology matures." In a letter to Rosekind in response
  • Traffic cameras embrace AI
    December 19, 2022
    Artificial intelligence is spreading into many aspects of mobility – but what about traffic management and enforcement cameras? ITS International invited a few vision experts to ponder a couple of leading questions…
  • Study shows road markings deliver cost-effective road safety
    June 20, 2012
    Road markings are among the most cost-effective solutions to make roads safer. A recent study carried out for the American Glass Bead Manufacturer’s Association quantifies by just how much Despite only making up 23% of the US mileage, fatalities on America’s rural two-lane highways made up 57% of all traffic fatalities in 2009 — resulting in more than $77Bn in losses for that year alone. Moreover, a rural motorist is 2.7 times more likely to be involved in a fatal crash per mile travelled than their urban