Skip to main content

Swarco installs 34 VAS cameras to calm speeding in Brent

Swarco Traffic has installed 34 Vehicle Activated Speed signs (VAS) at key locations in the UK borough of Brent to support its council in reducing collisions, road danger and accidents that involve powered two wheelers (P2Ws) such as motorcycles and mopeds. Motorcycles account for 19% of all road user deaths despite representing 1% of total road traffic, according to the National Think Road Safety Campaign.
February 12, 2018 Read time: 2 mins
129 Swarco Traffic has installed 34 Vehicle Activated Speed signs (VAS) at key locations in the UK borough of Brent to support its council in reducing collisions, road danger and accidents that involve powered two wheelers (P2Ws) such as motorcycles and mopeds. Motorcycles account for 19% of all road user deaths despite representing 1% of total road traffic, according to the National Think Road Safety Campaign.


VAS becomes activated when an approaching vehicle is travelling over the system’s pre-set threshold. It displays the speed with either an instruction to slow down or a sad face in red. A happy face or thank you is shown in green for drivers travelling within the speed limits.

Most of the VAS are fixed to existing light columns while some are solar powered. The signs are CE marked for quality and safety and are built with the latest Swarco LED’s, which are said to provide optical output for increased reliability as well as reduced power consumption.

Chhaganlal J Dabhi, project engineer for Brent Council’s Highways and Infrastructure Service, said: “One of the most common causes of accidents involving P2W is high speeds. And high speeds can cause severe injuries and fatalities, particularly for a motorbike rider who is the most exposed and vulnerable. However, we also know that one of the most effective measures to reduce accidents can be to inform all road users of the hazards and prevailing dangers, and advise them accordingly.”

“Whilst we wait to see what the data reveals in terms of the signs’ effectiveness, we are pleased that the project is bringing about more general awareness to all road users about the potential dangers to motorcyclists and reducing accidents overall. If these signs help to prevent a death or serious injury on the Borough’s roads then it is money well spent.”

For more information on companies in this article

Related Content

  • ETSC report: ‘Urgent action needed’ on VRU deaths
    February 4, 2020
    Vulnerable road users (VRUs) such as cyclists and pedestrians are still at significant risk of injury on Europe’s roads, according to new research.
  • Putting a stop to intersection indecision
    March 9, 2015
    David Crawford takes a look at innovations to reduce crashes at rural intersections. Intersection crashes continue to represent a worryingly large share of deaths and serious injuries across US highway networks. Statistics from the US Department of Transportation’s Federal Highway Administration show that an average of 21% of road traffic accident deaths occur at crossings. The National Highway Traffic Safety Administration (NHTSA) calculates that intersection crashes account for 48% of all injury-related i
  • ETSC says road safety is ‘vicious circle’
    June 12, 2019
    Urban road safety is a key problem in Europe, an issue that needs to be addressed as a priority. That is the finding of a new report by the European Transport Safety Council (ETSC). The ETSC’s report reveals that road deaths on urban roads decreased at around half the rate of those on rural roads over the period 2010-2017. The report also shows that vulnerable road users such as pedestrians, cyclists and motorcyclists, account for 70% of those killed and seriously injured on urban roads. Dovilė Adminait
  • Section speed enforcements gains global converts
    October 26, 2017
    As the benefits of section speed enforcement are becoming clearer, the technology is gaining converts worldwide. Colin Sowman reports. America’s National Transportation Safety Board (NTSB) is calling for urgent action from both road authorities and the federal government to combat speeding which has been identified as one of the most common factors in motor vehicle crashes in the United States. This new call follows the publication of a safety study which found that between 2005 through 2014, 31% of all