SFMTA launches three-year motorcycle education campaign pilot

The San Francisco Municipal Transportation Agency (SFMTA), which manages all surface transportation in the city, including the Municipal Railway (Muni), has launched a first of its kind Vision Zero education campaign targeting people who ride motorcycles. The campaign is funded by a US$188,267 grant from the California Office of Traffic Safety (OTS), through the National Highway Traffic Safety Administration.
November 25, 2016 Read time: 2 mins

The 4802 San Francisco Municipal Transportation Agency (SFMTA), which manages all surface transportation in the city, including the Municipal Railway (Muni), has launched a first of its kind Vision Zero education campaign targeting people who ride motorcycles. The campaign is funded by a US$188,267 grant from the California Office of Traffic Safety (OTS), through the 834 National Highway Traffic Safety Administration.

San Francisco is experiencing an increase in motorcycle usage. According to the California Department of Motor Vehicles, there were 22,853 registered motorcycles in San Francisco in 2014, a 10 per cent increase over five years. With this increase, San Francisco has seen more motorcycle crashes resulting in injury and death. The Office of Traffic Safety database ranks San Francisco as having the highest fatal collision rate among California cities over 250,000 in population and fifth among all counties in the state. Nearly 20 percent of all traffic fatalities in San Francisco in 2015 involved motorcycles despite them accounting for a small fraction of total road users.

To stem these fatalities, the SFMTA will work in direct partnership with the San Francisco Police Department (SFPD) and the San Francisco Department of Public Health (SFDPH) to implement a new citywide education campaign aimed at reducing and ending injuries and deaths among people who ride motorcycles.

As part of the city’s Vision Zero Education Strategy, this new campaign will be used to educate the targeted population and implement a spectrum of prevention measures intended to alter individual behaviours that most contribute to crashes, including unsafe speed, unsafe passing and DUI.

UTC

Related Content

  • October 23, 2015
    Stepping up the fight against road deaths
    The International Transport Forum (ITF) has welcomed the target to “halve the number of global deaths and injuries from road traffic accidents by 2020” set by world leaders in September at the UN Sustainable Development Summit in New York. Every year, almost 1.3 million people are killed in road crashes around the globe, according to the World Health Organization (WHO).
    Read More
  • October 7, 2014
    Orange County red light crashes decrease
    Red-light safety cameras are reducing traffic dangers in Orange County, Florida, according to a recent program update presented to the Board of County Commissioners that showed drivers are stopping on red and crashes are diminishing. The presentation from the Traffic Engineering Division of the county's Public Works Department included two years of red-light camera program data (July 2011 to June 2013) from the annual reports submitted to the Florida Department of Highway Safety and Motor Vehicles, which
    Read More
  • November 28, 2012
    Canadian authorities convinced of enforcement safety benefits
    Cost-benefit analysis invariably finds highly in favour of speed and red light enforcement, particularly so in Edmonton in the Alberta province of Canada, where authorities need no convincing of the merits of road safety engineering. Justification of enforcement efforts on economic grounds has been reinforced this year, by a study of the costs and benefits of red light enforcement. New York-based economic research firm John Dunham & Associates carried out this latest analysis for American Traffic Solutions
    Read More
  • March 25, 2014
    Auto-braking cars: government should meet motorists halfway
    A UK Government incentive for drivers buying cars with anti-crash technology would save 60 lives and result in 760 fewer serious casualties reported to the police, in just three years. Over ten years, such an incentive would save 1,220 lives and nearly 136,000 casualties, according to Thatcham Research, the insurance industry’s automotive research centre. At a briefing seeking support from senior politicians, health organisations, insurers and vehicle manufacturers at the House of Commons today, Peter S
    Read More

Highlighted Content