SFMTA launches three-year motorcycle education campaign pilot

The San Francisco Municipal Transportation Agency (SFMTA), which manages all surface transportation in the city, including the Municipal Railway (Muni), has launched a first of its kind Vision Zero education campaign targeting people who ride motorcycles. The campaign is funded by a US$188,267 grant from the California Office of Traffic Safety (OTS), through the National Highway Traffic Safety Administration.
November 25, 2016 Read time: 2 mins

The 4802 San Francisco Municipal Transportation Agency (SFMTA), which manages all surface transportation in the city, including the Municipal Railway (Muni), has launched a first of its kind Vision Zero education campaign targeting people who ride motorcycles. The campaign is funded by a US$188,267 grant from the California Office of Traffic Safety (OTS), through the 834 National Highway Traffic Safety Administration.

San Francisco is experiencing an increase in motorcycle usage. According to the California Department of Motor Vehicles, there were 22,853 registered motorcycles in San Francisco in 2014, a 10 per cent increase over five years. With this increase, San Francisco has seen more motorcycle crashes resulting in injury and death. The Office of Traffic Safety database ranks San Francisco as having the highest fatal collision rate among California cities over 250,000 in population and fifth among all counties in the state. Nearly 20 percent of all traffic fatalities in San Francisco in 2015 involved motorcycles despite them accounting for a small fraction of total road users.

To stem these fatalities, the SFMTA will work in direct partnership with the San Francisco Police Department (SFPD) and the San Francisco Department of Public Health (SFDPH) to implement a new citywide education campaign aimed at reducing and ending injuries and deaths among people who ride motorcycles.

As part of the city’s Vision Zero Education Strategy, this new campaign will be used to educate the targeted population and implement a spectrum of prevention measures intended to alter individual behaviours that most contribute to crashes, including unsafe speed, unsafe passing and DUI.

UTC

Related Content

  • August 25, 2021
    TTF confirms traffic signal funding recipients
    TTF found traffic signals with faulty detectors and equipment 
    Read More
  • November 21, 2024
    Acusensus cameras find more than 800 drivers using phones in five-week trial
    There were also 2,300 incidents of not wearing a seat belt
    Read More
  • February 2, 2015
    Cycling in London grows by ten per cent
    London’s cycling revolution accelerated last year, with 2014 seeing new records for usage of the capital’s cycle hire scheme and overall cycling on the Transport for London (TfL) road network. Across the TfL road network, London’s main roads, cycling levels in quarter 3 of 2014/15 (14 September to 6 December) were ten per cent higher than in the same quarter the previous year and the highest since records began in 2000. It was the fifth record quarter in a row. By the end of 2014/15, TfL forecasts a 12 p
    Read More
  • March 16, 2015
    Report analyses multiple ITS projects to highlight cost and benefits
    Every year in America cost benefit analysis is carried out on dozens of ITS installations and pilot studies and the findings, along with the lessons learned, are entered into the Department of Transportation’s (USDOT’s) web-based ITS Knowledge Resources database. This database holds more than 1,600 reports and periodically the USDOT reviews the material on file to draw conclusions from this wider body of evidence. It has just published one such review ITS Benefits, Costs, and Lessons Learned: 2014 Update Re
    Read More

Highlighted Content