SFMTA launches three-year motorcycle education campaign pilot

The San Francisco Municipal Transportation Agency (SFMTA), which manages all surface transportation in the city, including the Municipal Railway (Muni), has launched a first of its kind Vision Zero education campaign targeting people who ride motorcycles. The campaign is funded by a US$188,267 grant from the California Office of Traffic Safety (OTS), through the National Highway Traffic Safety Administration.
November 25, 2016 Read time: 2 mins

The 4802 San Francisco Municipal Transportation Agency (SFMTA), which manages all surface transportation in the city, including the Municipal Railway (Muni), has launched a first of its kind Vision Zero education campaign targeting people who ride motorcycles. The campaign is funded by a US$188,267 grant from the California Office of Traffic Safety (OTS), through the 834 National Highway Traffic Safety Administration.

San Francisco is experiencing an increase in motorcycle usage. According to the California Department of Motor Vehicles, there were 22,853 registered motorcycles in San Francisco in 2014, a 10 per cent increase over five years. With this increase, San Francisco has seen more motorcycle crashes resulting in injury and death. The Office of Traffic Safety database ranks San Francisco as having the highest fatal collision rate among California cities over 250,000 in population and fifth among all counties in the state. Nearly 20 percent of all traffic fatalities in San Francisco in 2015 involved motorcycles despite them accounting for a small fraction of total road users.

To stem these fatalities, the SFMTA will work in direct partnership with the San Francisco Police Department (SFPD) and the San Francisco Department of Public Health (SFDPH) to implement a new citywide education campaign aimed at reducing and ending injuries and deaths among people who ride motorcycles.

As part of the city’s Vision Zero Education Strategy, this new campaign will be used to educate the targeted population and implement a spectrum of prevention measures intended to alter individual behaviours that most contribute to crashes, including unsafe speed, unsafe passing and DUI.

UTC

Related Content

  • February 19, 2016
    Stronger economy ‘likely to be a factor’ in increase in US motor vehicle deaths
    Preliminary estimates from the US National Safety Council indicate motor vehicle deaths were eight per cent higher in 2015 than they were in 2014, the largest year-over-year percentage increase in 50 years. The National Safety Council estimates 38,300 people were killed on US roads and 4.4 million were seriously injured, meaning 2015 likely was the deadliest driving year since 2008. Over the last year at the state level, the National Safety Council estimates Oregon, Georgia. Florida and South Carolina al
    Read More
  • February 13, 2014
    National Safety Council estimates traffic deaths down three percent in 2013
    The US National Safety Council announced today its preliminary estimate that approximately 35,200 motor vehicle fatalities occurred in the US in 2013, a three percent decrease from 2012. Crash injuries requiring medical attention also are estimated to have fallen by two percent since 2012 to a total of 3.8 million. Although 2013 traffic fatalities are three percent lower than 2012, they are one percent higher than 2011. The relatively high number of fatalities in 2012 appears to have been a one year bum
    Read More
  • August 12, 2015
    New report identifies 21 actions to help states address pedestrian safety
    A new report released today by the Governors Highway Safety Association (GHSA) examines the current pedestrian safety data and research and outlines 21 steps states can take to address pedestrian safety. According to the most recent data, pedestrian deaths remain stubbornly high and have increased 15 per cent since 2009. The most recent full year of data indicates that 4,735 pedestrians died in 2013, which translates to one pedestrian in the US killed every two hours. The report, Everyone Walks Understan
    Read More
  • February 21, 2024
    As US edges to four million road deaths, 'something must change' says GHSA
    'Grim and tragic milestone' requires renewed sense of urgency for road safety action
    Read More

Highlighted Content